Donald Trump Learns A Lesson In Framing: Loses It With Photographer Shooting Lots Of Empty Chairs On His Speech
Donald Trump is many thing, but gentle-tempered is probably not one of them. On his Wednesday speech in a South Carolina ballroom AP photographer Mic Smith took a photo of the ballroom looking half empty with all the back chairs being unoccupied. That photo was used by news outlets like the NYTimes and businessinsider to suggest that Trump is losing traction.
The interesting news however is Trump’s reaction in an interview to the Dailymail. Trump was so upset with the photos that he claimed that “The photographer is a f***ing thief” and “Tell them they’re a fraud, whoever took it. I just got killed on that thing, and it was just really unfair. It’s godd**n unfair“. Mr. Trump also complained that “They all got out of their chairs and they ran to the front. And I look like a schmuck. If those people moved back into their chairs, the room was full. Totally full”
Indeed, there were other photos taken by mr. Smith framed differently and showing a more crowded scene, but they did not evoke the same coverage or angry response.
Here are the tweet and photo which started this skirmish:
— Jonathan Martin (@jmart) September 24, 2015
Here is Mr. Trump’s tweet in response for the reporting:
— Donald J. Trump (@realDonaldTrump) September 24, 2015
While the tendency here is to focus on Mr. trump and his anger (or Mr. trump and his campaign stats), I think this is a wonderful opportunity to show the power of framing. One photo shows Mr. Trump as a total Winner while the other puts him in quite an uncomfortable spot. While both photos taken so close in time, just using a differnt point of view and different framing.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.