Canon’s latest creative experiment explores the idea of creating something from nothing

If you’re wondering why Canon was fairly silent this year at CES, it may very well be because they were working on creating ‘The Lab,’ a series of creative experiments that Canon claims is ‘designed to shift creative thinking behind the lens.’

Already, three videos from the series have been shared, including one where all photographers had to shoot the exact same subject and another where six photographers were asked to shoot a portrait of an individual wherein each photographer received a different backstory. Now, Canon is onto the fourth video, simply titled Blank.

As the name suggests, Blank was an experiment that invited six Australian photographers into an absolutely empty studio with only one rule: create something from nothing.

No selfies were allowed, no props were in the room and all they had was an their open imagination and a strip of tape that went across the floor of the studio backdrop.

The experiment proved to extremely interesting, with each photographer spending the first few minutes of their studio time walking around and familiarizing themselves with the surrounding area.

Inevitably, almost all of them chose to use some sort of props they had with them, be it a pen in their pocket or a shoe on their foot. One man went so far as to strip down to his underwear to capture images of the clothes he was wearing.

Below are just a few of the shots captured by the six photographers:

All in all, the idea of the video is to promote the idea that creativity needs nothing. You can start with what is quite literally a blank canvas and find a way to make something.

We’ll be anxiously awaiting the second experiment. Hopefully it’s equally as strange.