About Adam Frimer

Adam Frimer is a Guinness World Record holder, producer, and DoP based in Tel-Aviv, Israel. Adam owns a production company that specializes in corporate marketing and brand strategy. His work has been commissioned by Adobe, Microsoft, Nike, Samsung, Dell, AVS, Starbucks, Viber, and WeWork.

His videos have over a hundred million views, have been extensively published by news outlets, and has even received recognition from a few film festivals, such as International Ocean Festival

Exclusive first look + samples at the newly announced IRIX 15mm T2.6

May 29, 2020 by Adam Frimer Leave a Comment

Irix has recently expanded their cinema line of lenses by the addition of a new wide-angle lens, the 15mm T2.6. We have received one of the first batches of this lens, and we started putting it to the test. The results so far are very promising.

As of right now, IRIX has 3 Lenses in their cine-lens lineup. They have the 45mm T1.5, which we reviewed here, the 150mm T3.0, and their 11mm T4.3. With the addition of their new 15mm T2.6, we see that IRIX is slowly building quite the portfolio of lenses. At first, I wondered if the 15mm would maybe be a little too wide and close to the 11mm. However, after some thinking, I thought that this lens would have a lot of use-cases for super 35 and my Blackmagic P4k.

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Laowa just made the worlds widest rectilinear full frame lens… and its AWESOME!

May 21, 2020 by Adam Frimer 12 Comments

We recently released some footage of Laowas 9mm f5.6 Dreamer. This Full-frame rectilinear lens blew us away, but we needed to get more footage to really understand the lens.

It seems like a silly concept to describe how wide 9mm is. However, the first time you open the camera you realize, WOW!… that’s wide. Most of the time, when using the lens you end up looking around to see JUST how wide it is! I found the perfect shot to describe it!

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The IRIX CINE 45mm strikes a perfect balance between price and performance

April 29, 2020 by Adam Frimer Leave a Comment

I’ve first seen the IRIX cine 45mm at PPE last year, when tradeshows were still a thing. On paper, it looked incredibly impressive for $1,200 so I was really hoping to take it for a spin. A few weeks ago, I got my hands on one and took it for a ride. TL;DR – The IRIX 45mm cine in an amazing deal for its price, with some nice features and a look that reminds me of the Zeiss CP.2 signature look.

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First exclusive footage samples of Laowa’s upcoming 9mm Full-Frame rectilinear lens

March 17, 2020 by Adam Frimer 1 Comment

The Laowa Venus Optics 9mm Full-Frame Lens f5.6 Dreamer is just one of Venus Optics’ newest upcoming lenses. At 9mm you’re probably associating it with a fisheye. This lens, however, is rectilinear by design. We got our hands on an early pre-production model and took it for a spin. Turns out 9mm is incredibly wide

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SXSW pulls the plug for the first time in 34 years over COVID-19 fears

March 7, 2020 by Adam Frimer 2 Comments

It seems Coronavirus has taken another one. The SXSW Festival has just announced that they are canceling the convention. SXSW is a major event hosting everything from tech, to music, to films. The Austin based festival officially canceled their annual event for the first time in 34 years, as they shared on Twitter.

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Can you tell the difference between a $1,500 lens and a $35,000 lens?

February 21, 2020 by Adam Frimer 6 Comments

In the last few years, cine-grade gear is becoming more affordable. When I started shooting video, Cine PL lenses were basically a dream to rent. Let alone own. Laowa has been a key player in bridging that gap as they bring their new line of cinema lenses. They really knocked it out the park with their new Laowa 12mm t/2.9 Zero-D Cine. This video shows exactly just how well the $1500 dollar cine lens stacks up against an ARRI Ultra Prime 12mm T2.0 F Lens $35,000 lens.

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Rode VideoMic NTG vs. VideoMic Pro+ vs Sennheiser MKE 400 vs. Sennheiser MKH 416

February 17, 2020 by Adam Frimer 1 Comment

Today we are comparing over $1,700 worth of shotgun mics: Rode VideoMic NTG vs. Rode VideoMic Pro+ vs. Sennheiser MKE 400 vs. Sennheiser MKH 416.

The Rode Videomic NTG is the new top of the line mic form RODE, and it packs quite a few interesting features. It’s part of the VideoMic series which is usually for on-camera use, but it’s also an NTG which is usually used for the company’s high-end mics. We tested the microphone, and we can see why it’s both an NTG and a VideoMic. For our thoughts on the features and on the sound quality, hit the jump.

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This grip gives your Black Magic Pocket Camera enough battery to make it usable

February 1, 2020 by Adam Frimer 1 Comment

When Black Magic announced their Pocket 4k camera, they started a race. A race for ~~improving their crappy runtime~~ being the best battery solution for the camera. And it’s a hard race to win. (technically, Black Magic said they would release a battery grip in September, but we are still waiting…)

I would say that every P4K battery solution has its ups and downs. The trick is to find the balance between size, placement, and battery life. IndiPro Tools think they’ve hit the nail on the head with their brand new Universal Power Grip. An all-in-one solution for power, usability, and convenience.

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First real world samples and review of the new Laowa 65mm APS-C 2x macro lens

January 26, 2020 by Adam Frimer 3 Comments

When we reviewed the Laowa 100mm f/2.8 2X we said it could compete with a microscope. Laowa’s new 65mm f/2.8 2x Ultra Macro APO is no different.

The Laowa 65mm f/2.8 2x Ultra Macro APO is just a slightly smaller version of its full-frame brother*. Venus Optics managed to cram in all the features and bonuses of its 100mm macro into a smaller package.

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The best wireless mics for $200 – DIYP reviews RODE Wireless GO

January 18, 2020 by Adam Frimer 5 Comments

I remember the first time I bought a wireless lav system. It was a lot of money, but I finally bit the bullet and bought my first wireless Sennheiser G2 system. There I was, $600 down, but as happy as a clam. At the time, you couldn’t get a (decent) wireless body-packs for less than $450. My eyes were always set on Sennheiser though. Fast-forward half a decade later, and we have a bunch of wireless options. The prices have been going down and good quality has become more affordable. At $200.00, the Rode Wireless GO is one of the cheapest, most discreet, featured pack wireless systems on the market.

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