A somber prediction – A.I. will replace all creatives

Nov 23, 2022

Jon Crooks

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Nov 23, 2022

Jon Crooks

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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If we already have AI software, like Stable Diffusion and Midjourney, that can generate one brand new image based on a text prompt, couldn’t it generate 24 of them?

Couldn’t the AI image generation model eventually be trained to render entire videos with a text prompt, and couldn’t that algorithm eventually be trained to generate sounds and dialog as well?

Wouldn’t this eventually become a paid streaming service where you put in a prompt, and a full-fledged movie pops out the other end? A movie that required no writers, directors, actors, sets, costume designers, or editors to create, just some AI software.

What if I told you that this is not only the future of Entertainment but that it’s here today, right now, and you can try it out?

Text-To-Video Technology Already Exists

Just want to take a peek at the future? Check out a paper on Facebook’s “Make-A-Video” generator. Or read up on Google’s Imagen text-to-video generator.

Want to dive directly into the nitty gritty of using the “Deforum” Stable Diffusion Text to Video Generator? if you wanna have a go, I suggest starting with this tutorial video

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But maybe you just want to pay someone else to generate the video for you. Then you should check out a start-up named Rosebud which can generate stock photos and video footage based on its own AI diffusion model.

Is only entertainment affected?

It’s also probably occurred to you that if video can be replaced so quickly with AI software, then anything, where the final product is digital, will eventually be learned by the algorithm and replace whatever human was doing that job.

Why am I so certain this is the future? Easy! This will eventually be the most profitable way to generate pretty much any digital content of any kind, and it will be customizable novel, and endless. After all, it’s just going to end up being some software on some servers, right? Sounds like a good business model to me!

The Future

For now, AI video creation technology makes it much easier and more accessible for people to create digital things. I expect we’ll see a huge burst of creativity across all creative fields as this AI technology is integrated into different pieces of software.

Heck, you can even add Stable Diffusion as an add-on in Blender right now!

Looking further into the future, it’s clear these algorithms will eventually replace not only everyone in Entertainment but anything and everything digital, where it’s more profitable to have the AI software do it instead of a human. There will always be a call for human-made content, of course, just like people still take photos on film. To me, at least, this feels like the end of one era and the beginning of another.

About the Author

Jonathan Crooks is a street photographer and the pushing force at Prime Studios, a valuable resource for anything and everything film related.

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11 responses to “A somber prediction – A.I. will replace all creatives”

  1. John Dykstra Avatar
    John Dykstra

    AI is going to get better and better. I think eventually it’ll perfect the process of rendering realistic images based on information it’s trained on. It’s only a matter of time before the hand issues (or anything else that will want to be rendered) are solved, so long as there is money to be made and money is being put toward the solution. Many artists’ careers, at least those that are heavily dependent upon producing eye candy, could possibly disappear in the future.

    What AI might not be so good at is generating meaning and value and translating/distilling that meaning and value into the visual language of composition. Perhaps the only surviving career artists will be those with an ironclad vision and a talent for inventing new visuals that express their own inner voice.

    Will it be overnight or over decades? I don’t know. With the way machines and material sciences are progressing, it’s very possible AI art could also result in physical work such as oil paintings and sculpture as well.

  2. LCoast Avatar

    AI, like every other digital technology, wipes out the business model for creatives. It’s the Death Star. Maybe a few early adopters will do well with it initially, but in the long run, videography, photography — even fine art painting will be for purists and hobbyists—much like photography is right now. Don’t get me started on fakes and the ability of AI to create digital personas that simply don’t exist in the real world…

    1. Dave Linabury Avatar
      Dave Linabury

      A lot of companies have already created deepfake detectors. This will prevent something I’ve long worried about: a dictator dies in a foreign nation and deepfakes make us believe they are still alive and well.

  3. Dave Linabury Avatar
    Dave Linabury

    Utter crap. AI will at best, be a welcomed tool for workflow and creating stock photos that don’t exist. AI still can’t tell the difference between hair and glasses and often adds too many fingers. And it has no idea how to handle amputees or vestigial limbs.

    Thanks for the trolling article that offered no reference or citations.

  4. apesterin Avatar

    Not all all. AI will only take over some things that creatives do today. Creatives will move over to creating other things in due course. That is what creatives mean and do. The creatives of past would create pottery and knit fabrics, yes we have creatives today that do other things

  5. Les Cameron Avatar
    Les Cameron

    no A.I. will NOT replace ALL creatives — you will (probably) see changes in “copyright laws” for photography, maybe it becomes more like music/songwriting copyrights where there is a “writer” and a “performer”

    as a long time techie, I tend to point out that “artificial intelligence” is neither “artificial” OR “intelligent” – i.e. the type of output you are gonna get from any “A.I.” is dependent on the folks that trained/setup/designed the “A.I.” – so the creativity involved is by the human programmers, not the machine

    I’m not dismissing the technological achievements involved – and I’m not a techno-phobe – Just pointing out that ACTUAL “creativity” tends to be rare even among humans – i.e. “creating something original” as opposed to “creating something based on pre-existing art” (something about “great artists steal” comes to mind)

    e.g. once upon a time the Louvre’s primary function was as a place for promising artists to go and be trained on “how to paint” by copying the artwork hanging on the walls. At some point the truly talented “human creative” could take the next step and create something that hasn’t been done/seen – but the actual number of “truly creative” artists is still relatively small.

    feel free to discuss what is “art” and/or what is “originality” – my point is that the “machine” has no concept of either “art” or “originality” until a human gives it “aesthetically pleasing” examples

    ANYWAY – what A.I. in photography has done is make the “average photographer” better. Yes, the “shopping center photographer” can be replaced by an A.I. – but those photos are probably closer to a manufactured good than a “creative” piece of “art” …

  6. Anthony Woodruffe Avatar
    Anthony Woodruffe

    Without hardware, software doesn’t function.

  7. Jolyon Ralph Avatar
    Jolyon Ralph

    AI won’t replace wedding or event photography. But think of examples now that are ridiculous such as Eifel Tower claiming copyright on night shots – an AI can now generate its own (out of copyright) night shot of the Eifel Tower and they can’t do a thing about it. That’s good.

  8. Enrico Forlini Avatar
    Enrico Forlini

    I hope A.I. replaced politicians

  9. Anna Diciero Avatar
    Anna Diciero


  10. Patrick Kavanagh Photography Avatar
    Patrick Kavanagh Photography