Adobe has announced that Adobe Stock has started accepting AI-generated content. While some stock photo websites are banning this type of imagery due to potential copyright issues, Adobe takes a different route. From now on, your AI-generated content is welcome in its collection. According to the company, it’s a part of “navigating the creative evolution that generative AI brings.”
“We believe that generative AI tools can help our contributor community continue to create amazing content,” Adobe believes in the announcement, “and we believe in transparent, clear labeling for customers when it comes to this content.” Of course, you’ll be able to either upload your AI-generated work or buy it from other artists for your own projects.
However, before you start uploading, there are some things to keep in mind. First, you are required to either own the content or have the necessary rights to allow Adobe Stock to use the content. You want to make sure that your AI work doesn’t infringe on any third-party rights, and more on that is described in Adobe Stock Contributor terms.
Next, all AI-generated content will be subject to Adobe’s current moderation guidelines. But there are also new generative AI content guidelines since this type of work is new to Adobe Stock. These guidelines deal with technical quality, IP compliance, and other requirements.
Then, both your customers and Adobe Stock moderation need to know that you’re selling AI-generated images. In other words, this type of work needs to be clearly labeled. You can do this by adding “Generative AI” in the title, as a single keyword and as two separate keywords. This is in case you use tags and titles in English. If you use keywords in a language other than English, use the words for the two keywords “generative” and “AI” in your language in addition to the single English word “generative AI.”
Finally, note there is no separate category for AI-generated content. So, remember that you must submit it as an illustration, not as a photo. There is an exception though – if it was primarily created using a camera, you can submit it as a photo.
The attitudes of different photo websites are largely different regarding AI-generated images. Some sites like Getty Images, Unsplash, and PurplePort are banning it, citing potential copyright issues and the “deceitfulness” of this kind of imagery. On the other hand, Shutterstock doesn’t see AI images as a threat to the industry and embraces them in its collection. You can license images of AI-generated humans (and make your company look bigger or train cool new AI). Flickr also encourages you to upload your “virtual photography” and even has a dedicated new category for this type of work.
It appears that Adobe Stock is in the group that sees potential (and, of course, profit) in the AI realm. So, if you create artwork using Midjourney, DALL-E, and other AI tools – you now have another place to sell it.