Xiaomi to partner with Nikon, Canon or even Hasselblad for their next camera array, report suggests

Jan 25, 2020

Ole Henrik Skjelstad

Ole Henrik Skjelstad is a Norwegian math teacher and landscape photographer. He fell in love with photography in 2013 when he got a camera as a birthday present. You can follow his work on 500px, IG, and Flickr, and get his tutorials here.

Xiaomi to partner with Nikon, Canon or even Hasselblad for their next camera array, report suggests

Jan 25, 2020

Ole Henrik Skjelstad

Ole Henrik Skjelstad is a Norwegian math teacher and landscape photographer. He fell in love with photography in 2013 when he got a camera as a birthday present. You can follow his work on 500px, IG, and Flickr, and get his tutorials here.

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The competition is fierce among smartphone brands. The camera and camera features are now a critical aspect in phone marketing. More megapixels, more cameras, and better software are key features when it comes to market strategies.

R&D is expensive so establishing partnerships with other manufacturers makes sense twice: Firstly, it saves on development resources.  Secondly, it validates the brand and puts a prestigious halo around it. Just look at the last crop of partnerships: Huawei & Leica, Motorola & Hasselblad and Nokia & Zeiss. (I could possibly say Sony & Sony, but that would just be funny). Now Xiaomi wants in on the camera “old money” and seeking out a partnership.

Xiaomi just launched a survey on Weibo asking which company it should collaborate with. Of course, it does not mean that Xiaomi will hook up with the servery winner, but it may give some insights into the company strategy.

Xiaomi included Hasselblad, Canon, and Nikon in the survey. Hasselblad was the most popular brand among voters. But Canon and Nikon both make good lenses and are not “committed” to other brands yet.

Xiaomi is already taking a step forward by using Samsung’s newest sensors, and lenses from a “reputable” manufacturer can help them show off a complete camera haul-over. It will interesting to see how this move plays out and how seriously Xiaomi takes the survey. I wonder whether this was a fun experiment or if they have a long-term strategy in mind.

[Via Gizchina]

P.S. are you excited to see a Nikon camera pop-up on a phone as I am?

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Ole Henrik Skjelstad

Ole Henrik Skjelstad

Ole Henrik Skjelstad is a Norwegian math teacher and landscape photographer. He fell in love with photography in 2013 when he got a camera as a birthday present. You can follow his work on 500px, IG, and Flickr, and get his tutorials here.

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10 responses to “Xiaomi to partner with Nikon, Canon or even Hasselblad for their next camera array, report suggests”

  1. Jolyon Ralph Avatar
    Jolyon Ralph

    Canon and Nikon need to partner with leading cellphone companies to be able to take advantage of the advances in computational photography that are best understood right now by the phone companies.

    1. Ronald Avatar
      Ronald

      Computational photography exists because smartphones have small glass and small sensors. There is only so much manufacturers can do because of the space constraints. Big glass big sensors on DSLRs will always be light years ahead. Software can only do so much, there is not replacement for displacement

      1. Mcredd Avatar
        Mcredd

        I remember when the argument was digital can never replace film. My philosophy never say never. History has proven, what we cannot foresee may still be possible.

      2. Intruder Avatar
        Intruder

        Pixel 4 images give Sony A7RIII run for its money, look up videos on YouTube.
        It about time Nikon, Canon, Sony implement Gcam type computational stuff in their cameras.

    2. Rick Avatar
      Rick

      More like Adobe needs to figure out computational photography. All of that happens in post anyways.

  2. Martin Roth Avatar
    Martin Roth

    Sony

  3. Sean Fu-Fairbrother Avatar
    Sean Fu-Fairbrother

    It is fine with others but not with Nikon, Ever!

  4. Preso Petrov Avatar
    Preso Petrov

    Hasselblad of course

  5. Michael Bray Avatar
    Michael Bray

    Hasselblad or Nikon but definitely NOT CANON!! EVER!! With how bad they cripple their cameras, they would ruin a cellphone camera

  6. Michael Gara Avatar
    Michael Gara

    They’re Chinese, so would make sense to partner with Blad (owned by DJI)