Well, even though Light’s L16 wasn’t the critically acclaimed success that the hype hoped it would be, it looks like Light’s technology is definitely being taken seriously by the smartphone world. After some heavy investment from Leica, a partnership with Sony, and the new Nokia 9 PureView containing Light tech, Light has now announced a new partnership with Chinese smartphone giant Xiaomi.
Chinese company Xiaomi is working on an algorithm that will improve low-quality images. The company wants to compete with Apple regarding smartphone photography, and it has just published a new paper on the AI network called “DeepExposure.” It uses machine learning to improve low-quality images by adding them detail while enhancing colors and brightness.
We’ve seen a lot of cheap smartphones pop up lately, and it appears this trend isn’t going away just yet. Just last month, Xiaomi released a $250 phone to go against the iPhone X. Then there’s also the recently unveiled Huawei Honor 10 which goes for $475. But no matter how affordable these phones may be, none of them could ever beat the price of Alcatel’s 3V. It will only sell for $150, and it comes with a dual camera.
A leaked e-mail from Xiaomi CEO Lei Jun reveals that the company is creating its own camera department to compete with other major manufacturers. The CEO apparently considers photography one of the most important features of modern smartphones, and building a better camera will help the company elevate the quality of their phones even more.[Read More…]
It’s not much of a secret that GoPro is struggling. They’ve dropped from a value of more than $10 billion at their peak to around $761 million today. Thousands of staff have been laid off over the last couple of years. And they also tried, and failed, to expand out into the drone industry. Recently, they announced that they’re opening up not only their technology and patents for licensing, but also the GoPro name itself.
Now it seems that the entire company may be getting sold after a report suggests that Chinese electronics giant Xiaomo is considering putting in an offer. Xiaomi are not new to action cameras, having previously been the main distributor and brand for the original YI HD Action Camera. But adding a brand like GoPro to their portfolio would certainly open them up to a huge global audience outside of China.
Xiaomi have been teasing us about their foray into the drone market for a little while now. Now they have officially announced the Mi Drone, a 4K quadcopter which also shoots RAW stills, for a mere $460.
Boasting an array of impressive features, the Chinese electronics company looks all set to take on the big boys at a fraction of the price.
In a move that will no doubt make a lot of peoples’ holiday shopping a lot easier, YI has just announced its action camera is now available in a ‘limited release version exclusively for the United States’.
The YI action cam will be sold via Amazon Exclusives, so don’t expect to find it anywhere else in the US.
The demand for the YI camera has been high ever since it was announced back in March, and while many who have been anticipating it will be thrilled it’s finally available in the US, the price is not as lucrative as it was for the Chinese launch.
Xiaomi’s website states that an iOS version of the camera’s app is expected to be released sometime this month, but until then here’s an unofficial app to remotely control the camera.
The Yi closed several of the gaps between the GoPro and the cheaper action cameras, and now poses a serious threat to the dominance of the Hero4. GoPro however won’t give up without a fight and hopes to further distance itself from the newest rival with the release of the Hero5.
The original release date was estimated to be sometime around September, but rumor has it that the date will be pushed back. Either way, GoPro will have to respond to the Chinese by the end of 2015.
So what features and improvements are in stock for GoPro fans? 4k and 8k video recording and improved battery life, to name a couple.