It’s not much of a secret that GoPro is struggling. They’ve dropped from a value of more than $10 billion at their peak to around $761 million today. Thousands of staff have been laid off over the last couple of years. And they also tried, and failed, to expand out into the drone industry. Recently, they announced that they’re opening up not only their technology and patents for licensing, but also the GoPro name itself.
Now it seems that the entire company may be getting sold after a report suggests that Chinese electronics giant Xiaomo is considering putting in an offer. Xiaomi are not new to action cameras, having previously been the main distributor and brand for the original YI HD Action Camera. But adding a brand like GoPro to their portfolio would certainly open them up to a huge global audience outside of China.