If you have a successful Instagram account, a lot of followers, and you really want to earn that blue verification badge – now you can simply ask for it. In the latest set of changes Instagram is introducing, users will be able to request for their accounts to be verified. But, there are some conditions you need to fulfill before earning the desired blue badge.
First and the foremost, your account needs to follow Instagram’s Terms of Service and Community Guidelines if you want to apply for the verification in the first place. However, these are not the only conditions to fulfill. In order to get the badge, your account also needs to be “authentic, unique, complete and notable,” as described on the Instagram Help page. Here’s what this all means:
Authentic: Your account must represent a real person, registered business or entity.
Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts (example: @puppymemes).
Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.
Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
If your account meets all these criteria, you can apply for the verification. Go to your profile, tap the menu icon, select “Settings” at the bottom and then choose “Request Verification.” You’ll be asked to provide your account username, as well as your full name and a copy of your legal or business ID. Instagram notes that none of this information will be shared publicly.
When you’re done submitting your application, this still doesn’t guarantee your account will get verified. Instagram will review your profile and check whether it complies with all the rules and meets all the criteria I mentioned above. After this, you’ll get a notification that confirms or declines your request. In case you get declined, don’t worry, you can try again in 30 days.
According to Mike Krieger of Instagram, this is one of the steps the company is taking to keep the platform safe. You’ll also be able to learn more about the accounts with a large number of followers. Additionally, the “improved form of two-factor authentication” is about to be introduced as well. As for the verification, this will help Instagram weed out fake accounts. And as a successful creative, it gives you a chance to get verified without waiting for Instagram to “notice” you.