Influencers could soon have a special type of Instagram account

Dec 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Influencers could soon have a special type of Instagram account

Dec 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Influencers are an important and growing group on Instagram. So, the company is testing a new type of accounts designed particularly for this group. Reportedly, a small group of high-profile Instagram users is currently testing the so-called “creator accounts.” This type of accounts would be tailored especially for influencers, so they wouldn’t need to use business or personal accounts for what they do.

Ashley Yuki, Instagram product manager, has commented on the feature even though it’s still in the testing phase. She said to The Hollywood Reporter that Instagram wants to “make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.” The thing is that influencers can currently use either business or personal accounts, and neither of those is completely suitable for them.

The currently tested “creator accounts” would be customized for influencers’ needs. The users would have more weekly and daily data about the feed, Stories and IGTV stats. The new features would also show to creators what may have led to a spike or decline in new followers, which is definitely a handy thing to know as an Instagram influencer.

Another thing that should be customized is direct messages. The users should be able to filter their messages by read, unread and flagged. Ranking all pending requests by relevance or time will be enabled, too. Finally, users would also have flexible contact and category labels. The Hollywood Reporter writes that the last feature could allow creators to, for example, “remove the ability to click to call or email.”

Instagram’s “creator accounts” are still in the testing phase, so it doesn’t mean they will be launched for sure. But if they do, it’s expected to happen sometime next year. Considering that influencers are a growing community on the platform, I believe they would benefit from an account type that’s tailored specifically for them.

[via Digital Trends]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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5 responses to “Influencers could soon have a special type of Instagram account”

  1. DPJ Avatar
    DPJ

    “Influencers are an important and growing group on Instagram” Oh Really? I thought they were just a bunch of wannabe pseudo celebrities trying to get products for free by recommending them to their droves of moronic followers? The sooner the term Influencer is removed from daily language, the better.

  2. Tj Ó Seamállaigh Avatar
    Tj Ó Seamállaigh

    Another crap, from the same app.
    Those so-called “influencers” in whatever field they might be, are #1 enemy to the public and culture. To add salt to the wound, many of them here had been under investigation for money laundering claims after finding out an abnormal inflation in their bank accounts.

    Tell ya what… if giving them a special type of account on that app gives the capability for users to “block” these people with such an account, then yeah, go for it (not that i use the app nowadays anyway).

    1. DPJ Avatar
      DPJ

      Not a bad idea that TJ, give them their own version of an IG account, that makes it simpler to block them in the future.

  3. Albin Avatar
    Albin

    Calling an infomercial what it is, is a good thing.

  4. Adrian J Nyaoi Avatar
    Adrian J Nyaoi

    Good, this will make it easier to avoid them