The first close-up product photo of Leica’s VARIO-ELMARIT-SL f2.8 / 24-70mm ASPH lens has leaked to Twitter, courtesy of Nokishita, with a claimed price tag of 352,000 yen (including tax), equating to around $3,215. It’s supposed to be part of a new “economy line” from Leica, although that name might have lost a little something in translation.
According to the latest rumours, the US price is expected to be a little closer to $2,750, which is noticeably more expensive than the Panasonic Lumix S Pro 24-70mm f/2.8 L mount lens, which sits around $2,200. It’s also said to be based on the optics of the Sigma 24-70mm f/2.8 DG DN Art lens, which is significantly lower at around $1,059.
The new lens is expected to be available on its own or offered as part of a set with the Leica SL2S ($4,900 on its own) for just below €6500 (~$7,800). It’s rumoured to not have an all-metal body like other Leica SL lenses, though. At those prices, especially when compared to the price of the L mount competition,
I’m curious what’s so “economical” about it. Although I suppose by Leica’s standard pricing, less than 3 grand for a lens probably does feel like a bit of a bargain.
An official announcement from Leica is expected at some point this week. We’ll keep you posted as we hear more.