We’ve seen some limited edition, incredibly expensive stuff Leica launched in collaboration with various artists. But the latest one is downright weird. Teaming up with MediCom Toy Inc., we now have a Leica Bearbrick teddy bear. Yeah, you read that right. What makes it even weirder is that the toy costs like an actual Leica camera, but there’s an important differece – it doesn’t take photos.
Leica is something like Ferrari in the world of cameras. And just like the famous Italian supercar – not everyone can afford one. So, how do photographers justify the extra buck they paid for it? And why do they love their Leicas so much? In this parody video, Samuel Lintaro Hopf and his friends sum up all the sh*t things Leica photographers say, so let’s see if you’re familiar with any of them.
The idea of Leica with image stabilisation, built-in EVF, WIFI, 2 card slots and endless more features, may seem like a very foreign concept for legacy Leica shooters. However, this is exactly what Leica has made. And while the Leica SL2-S is very easy to glance at and think “well, it’s just an overpriced Panasonic”. Or maybe even from the other side – “it’s just an SL2 with an outdated sensor to drop the price by a grand”. These impressions are definitely accurate. But the way I see it, and I’m sure Leica has thought of as well, is a camera to bridge the gap of old style, to new. Film shooters that have no need for high-resolution images, and have already had their fulfilment of M, this is another perfect option for them! Let me explain…
It’s no secret that Leica cameras are pricey and that most of us can’t afford one. But hey, we can at least take a consolation prize – and perhaps a wooden Leica is a great one. This wooden camera is a Leica M3 replica, it looks beautiful, each piece is unique, and it will only set you back $89.
Leica has released a smartphone. Well, technically, Japanese multinational conglomerate, SoftBank Group has released a “new” smartphone with Leica branding. But for all intents and purposes, it will obviously become known as “the Leica smartphone”. If the name sounds familiar, SoftBank is the company with which Leica invested $121 million in Light in 2018.
While Leica has lent its name to camera modules in various devices from Huawei and others, this is the first time that Leica’s name along with the famous red dot will be front and centre on the device as a whole. Leica has been expressing a desire to make their own smartphone since at least 2017, so the device shouldn’t come as much of a surprise.
It looks like Leica cameras are expensive even when they’re completely unusable. A fire-damaged, broken Leica M4 was recently sold at an auction for £1,200 (~$1,700). With premiums and taxes, it reached the final price of £1,488, which is around $2,100.
Leica has now officially unveiled the Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH lens and, well… it looks like it’s basically the Sigma 24-70mm f/2.8 DG DN Art lens in a different housing. The specs of the two lenses are virtually identical, except the one with Leica written on it is more than two and a half times the price at $2,795.
The number of elements, groups, minimum focus distance, magnification factor, everything is basically the same. The only real difference seems to be that the Leica uses a metal housing instead of Sigma’s carbon-composite housing. What other changes there may be internally are unknown. But it almost certainly seems to be using Sigma’s optics.
After yesterday’s leak of the first product photo of Leica’s new VARIO-ELMARIT-SL f2.8 / 24-70mm ASPH lens, three more have now also leaked. No surprises for guessing who leaked them. Yes, that’s right, it’s Nokishita. They’ve also confirmed a price for the two kits, including the Leica SL2 or SL2-S cameras.
As a reminder, Sigma’s old 24-70mm f/2.8 DG DN Art lens that they adapted for L mount costs a mere $1,059. Panasonic’s Lumix S Pro 24-70mm f/2.8 L mount lens costs $2,200. Yesterday’s estimate for the new Leica lens was $2,750. According to this latest post, the Leica 24-70mm f/2.8 L kits will cost you around $8,050 bundled with the SL2-S and $10,500 with the SL2.
The first close-up product photo of Leica’s VARIO-ELMARIT-SL f2.8 / 24-70mm ASPH lens has leaked to Twitter, courtesy of Nokishita, with a claimed price tag of 352,000 yen (including tax), equating to around $3,215. It’s supposed to be part of a new “economy line” from Leica, although that name might have lost a little something in translation.
According to the latest rumours, the US price is expected to be a little closer to $2,750, which is noticeably more expensive than the Panasonic Lumix S Pro 24-70mm f/2.8 L mount lens, which sits around $2,200. It’s also said to be based on the optics of the Sigma 24-70mm f/2.8 DG DN Art lens, which is significantly lower at around $1,059.
Back in 2009, a charity event dubbed the (RED) Auction, containing one-of-a-kind items by Apple’s former Chief Design Officer Jony Ive and industrial designer Marc Newson, was held to raise money to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. More than 40 items went up for bid, including a Leica M full-frame camera designed by the pair.
The (RED) Leica M, the standard version of which retailed for around $7,000 at the time, fetched a hair over $1.8 million. Now a prototype camera has been revealed and is also going up for auction, where it’s expected to reach at least $300,00.