Trade Show Booths From Smaller Shows
Last week I attended the Salon De La Photo in Paris. After attending PMA@CES earlier this year it was interesting to see how booths of big companies in a local show compare to similar booths in international shows. (Generally, they are smaller copies of their big brothers :)
Here is the interesting thing, speaking with a few vendors on the floor who attended both Photokina in Germany and the Salon in Paris there seemed to be a conceseus that the salon while being smaller, and French only was way more engaged and crowded.
I can see a few factors contributing to that feeling. Maybe it is because the Salon is exhibiting on a smaller floor, so it feels more crowded. Maybe it is because the salon has fewer vendors to share the audience, so each vendor gets more attention. Regardless of the reasons, the show felt pretty busy.
A few weeks back PetaPixel share images of booths from Photokina, I thought it would be fun to compare (Photokina as a snap on lower right of the first photo)
Canon had the biggest booth of the all, with a selection of lenses, bodies and printers to experiment with. And a small shooting rage to experiment with some of the high end DSLRs
Nikon had the second biggest booth with a selection of their cameras and the new D5200 on display (first public appearance, I think), though they did not allow taking pictures with the camera using your own card. And of course, they had a small shooting range of their own.
Sigma Created a booth with their lenses displayed in museum like tanks. And you could borrow any of their lenses to try out. That and their 200-500mm f/2.8 behemoth.
(No jungle theme from Sony)
Pentax brought their amazing water wall to the show, this is something you just cant take your eyes off.
With the show serving on Paris and the vicinity only (with french as the main language), I could see how it is smaller show than the one in Germany which servers the entire industry. Some vendors chose to have small booths (Leica), or none at all (lensbaby), yet the ones who did show up seemed to take it with the same seriousness just on a smaller budget.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.