This dramatic photo series shows why it’s important to wear a seatbelt [graphic content]

Oct 23, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

This dramatic photo series shows why it’s important to wear a seatbelt [graphic content]

Oct 23, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Join the Discussion

Share on:

I don’t know about your country, but people in mine often wear a seatbelt only in order not to pay a ticket. However, being financially fined is definitely not the worst thing that can happen if you don’t buckle up. In fact, wearing a seatbelt can make a difference between life and death. Clemenger BBDO Wellington, a New Zealand-based creative marketing and advertising firm, decided to point it out in a series of moving, powerful portraits of crash survivors.

Teaming up with the New Zealand Transport Agency, Clemenger BBDO Wellington created a series of powerful portraits named Belted Survivors. It’s followed by stories from the people who wouldn’t be here if there weren’t for a seatbelt.

Before we go any further, I must warn you that the portraits are rather graphic. Even though the wounds were recreated, some of you might still find the images disturbing, so proceed with caution.

“Around 90 people die on New Zealand roads every year because they’re not wearing their seatbelt” Clemenger BBDO says in a statement. “Young males make up the majority of these fatalities.” They apparently see a seatbelt as “an unnecessary accessory.” But the truth is, a seatbelt can “make the difference between ending up injured, or ending up dead.” And you’ll agree, it’s a big difference.

Clemenger BBDO Wellington wanted to stress out this important difference. They wanted to point out that wearing a seatbelt could be crucial to surviving a severe car crash. So, they teamed up with Vice to gather hundreds of real stories from people who survived crashes thanks to their seatbelts. Finally, ten men were chosen for the campaign.

The team used their post-crash photos to recreate their real-life injuries. PROFX New Zealand recreated the injuries, working closely with Emergency Medicine Specialist Dr. Tash McKay. She provided close medical guidance to the make-up team, explaining that a seatbelt really does leave a mark like this. “They will save your life, but they will leave you a mark to show how they’ve done it.”

YouTube video

The survivors were photographed in their own homes around New Zealand. This way, they were in a familiar environment, surrounded by family and friends while reliving their past experiences. I think this was a good call, concerning how traumatic those experiences must have been. The survivors themselves then launched the campaign via their own social media.

According to Clemenger BBDO Wellington, the campaign will keep evolving as more of these stories are shared and amplified. The agency’s ECD Brigid Alkema says: “You can’t argue with these stories. They’re real experiences, lived by real people. We hope this truth will move our audience to wear their seatbelt.”

I sure hope this campaign will inspire people to wear a seatbelt and make more of them aware of how important it is. Take a look at more photos below, and read more of the stories on beltedsurvivors.nz.

[via SLR Lounge]

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

11 responses to “This dramatic photo series shows why it’s important to wear a seatbelt [graphic content]”

  1. James Smith Avatar
    James Smith

    These pic are passagers. Where the driver pics??

    1. Amy Jones Avatar
      Amy Jones

      There are a few if you click on the link

    2. Clayton Young Avatar
      Clayton Young

      James Smith could be drivers depending on the country.

    3. Martin Roth Avatar
      Martin Roth

      James Smith New Zealand. They drive on the wrong side of the road.

    4. Joshua Boldt Avatar
      Joshua Boldt

      they right-hand drive in New Zealand so these are all drivers

    5. Ralph the Bus Driver Avatar
      Ralph the Bus Driver

      There are both. As NZ drive on the left side, a driver’s seat belt latches on their left side.

      The intent is to demonstrate what happens when you wear a seat belt. Now imagine what happens when something such as the windshield stops you.

  2. JC Gonzalez Avatar
    JC Gonzalez

    This doesn’t make me want to wear a seatbelt…

    1. Ron Cunningham Avatar
      Ron Cunningham

      JC Gonzalez what would you rather have: a mark on your body or be dead? If these are the injuries with a seatbelt think about what would happen if they weren’t wearing one!

    2. Ralph the Bus Driver Avatar
      Ralph the Bus Driver

      That’s fine, then don’t. We need to cull the herd anyway.

    3. Mark Eaton Avatar
      Mark Eaton

      JC Gonzalez look at the facial/head injuries without a seatbelt these would almost certainly become fatal injuries.

  3. Scooter Roth Avatar
    Scooter Roth

    We shared this on changingoptics.org