DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

These are Lens Rentals’ top-rented equipment of 2021

Dec 28, 2021 by Alex Baker Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

It’s that time of year again and no I don’t mean that weird week between Christmas and New Year when you’re not quite sure what day it is. Nope, it’s when the company Lens Rentals publishes its data of which gear and equipment was the most-rented over the past year! OK, so I might be being a bit cheeky here, but actually, it’s very useful and interesting info with a few surprises here and there. Lensrentals.com are one of the largest camera and video equipment rental companies in the world, and frankly, I’m quite jealous that we have nothing quite like it in the part of the world where I live. So without further ado, let’s unwrap the info!

First of all, let’s look at the topmost rented camera and video gear of 2021:

  1. Canon EOS R5 
  2. Canon 5D Mark IV 
  3. Canon 24-70mm f/2.8L II 
  4. Canon EOS R6 
  5. Sony Alpha a7S III

Compared with the previous year, the most obvious difference is that the Canon R5 knocked everything else aside taking first place. Not really that surprising, since it was one of Canon’s most expensive new mirrorless cameras which was fairly difficult to get hold of for some time. Trying before buying such an expensive piece of equipment is often a good idea, and according to Lensrentals the R5 is “being used in droves”.

The other interesting difference with this year’s list is that aside from the Blackmagic Pocket Cinema Camera 6K (EF) at number 13 on the list, the entire top 20 rentals were all Canon and Sony. I’m not sure what this says for Nikon. Possibly it could be due to the fact that it’s a lot more common to rent equipment for shooting video than for still photography, and Canon and Sony have always traditionally been leaders in that field. Something to mull over perhaps.

This is borne out when you look at the percentage of market shares of each brand too it’s obvious that Canon and Sony are miles ahead, sharing around 60% of all rentals and lens rentals. Now, this does make some sense when you consider that the EF mount is still basically an industry standard for video productions with brands like RED and ARRI making cameras with EF mounting camera systems.

According to Lens Rentals, the Canon RF mount systems had pretty large growth, as did Sony E mount systems. “That’s no big surprise, with the Canon R5 becoming more available, and Sony’s release of the A1 and other systems,” they explain. “Other points of note are that the Nikon Z series just isn’t gaining the momentum that Canon is with their mirrorless platform.” Interesting. Still, I know a couple of die-hard Nikon users so I wouldn’t read too much into this, it doesn’t actually mean that Canon and Sony are better.

Another interesting point with the lens mounts is that you can begin to see a shift towards the RF mounts on Canon away from the EF mounts signalling an increase in the use of mirrorless systems. Again it makes some sense. If you’ve just purchased a new mirrorless camera you probably are a little shy on RF mount lenses for it and may be more likely to want to rent to try them out before purchasing.

In terms of the top rented now products for 2021 the list looks a little different and is largely dominated by video cameras.

  1. Canon EOS C70 Cinema Camera (RF)
  2. Sony FX3 Full-Frame Cinema Camera
  3. Sony Alpha a1
  4. Sony FX6 Full-Frame Cinema Camera
  5. Blackmagic Pocket Cinema Camera 6K Pro (EF)

The Red Digital Cinema Komodo 6K Camera Production Kit slips in at number 6, followed by the Nikon Z 7II. So Nikon is making it within the top 10 of their new gear rentals. Again it makes total sense that the more expensive and difficult to get hold of equipment will be rented rather than purchased.

For the full breakdown of info head over to the Lens rental website. What do you make of this? Is this useful information and will it affect what gear you may consider trying or buying in the future?

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Canon hammered every other brand for gear rentals in 2020 These are the most popular new photo and video gear rentals of 2021 Top tips for choosing and packing photo and video equipment when travelling out of the country 5 top tips for travelling with photography equipment

Filed Under: news Tagged With: Camera Gear, Canon, LensRentals, Nikon, sony

Alex Baker: from diyphotography.net

About Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

« Photographer shot to death from ambush while hiking in Los Angeles park
Nikon Z9 flagship mirrorless camera not expected to ship until October 2022 »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Ace your next portrait shoot with these composition tips
  • This is how to get photography clients on Instagram – even with few followers
  • “I prefer using smaller cameras” – an unorthodox take on size
  • A pigeon scares a meteorologist as it photobombs a live camera
  • Photographer files lawsuit against NFL receiver and teams after shoving incident

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy