Gear Announcement

    Sigma’s new 85mm f/1.4 DG DN Art Lens for Sony E and Leica L officially announced

    Aug 6, 2020 John Aldred

    Well, after a few days of leaks and excitement, Sigma’s new 85mm f/1.4 DG DN Art Lens for Sony E and Leica L mount has…

    Olympus has now officially announced the 20-megapixel OM-D E-M10 Mark IV

    Aug 4, 2020 John Aldred

    Olympus has now officially announced the leaked-a-little-early-by-Amazon-Canada, Olympus OM-D E-M10 Mark IV. It’s their fourth generation of Olympus’ entry-level OM-D E-M10 mirrorless camera and comes…

    The Sirui 35mm Anamorphic lens campaign is live today and starts at only $599

    Aug 3, 2020 John Aldred

    After the success of their campaign for the 50mm f/1.8 1.33x Anamorphic lens, Sirui has taken to Indiegogo again to launch their new 35mm f/1.8…

    The leaks are over. The Sony A7S III is now officially here and it’s $3,498

    Jul 28, 2020 John Aldred

    You can relax. The leaks, rumours and whispers are over. Sony has now officially announced its new video-focused Sony A7S III mirrorless camera. Of course,…

    Hollyland’s Mars 300 Pro wireless HDMI video system brings lower latency & weight with more connectivity

    Jul 25, 2020 John Aldred

    Hollyland has today announced its new Mars 300 Pro wireless HDMI video transmission system that offers significant improvements over its predecessor, the Mars 300. While…

    The Vortex8 is a $5,000 650W cinema LED panel with an IP65 waterproof rating

    Jul 23, 2020 John Aldred

    Well, this is an interesting looking light, if not cheap, by any stretch of the imagination. Coming in at $4,999, the Vortex8 is the new…

    The Z5 is Nikon’s new $1,399 entry-level full-frame mirrorless camera

    Jul 21, 2020 John Aldred

    Nikon has now officially announced their new entry-level full-frame mirrorless camera, the Nikon Z5. It’s $1,399 has a 24.3-megapixel sensor, dual UHS-II card slots, shoots…

    Pergear’s new 7.5mm f/2.8 fisheye lens for MFT and APS-C mirrorless targets low budget shooters

    Jul 17, 2020 John Aldred

    Pergear has announced their new 7.5mm f/2.8 Fisheye lens for Micro Four Thirds and APS-C mirrorless systems including Nikon Z, Canon EF-M, Sony E and…

    Tokina has launched a super telephoto 400mm f/8 reflex lens… in 2020

    Jul 17, 2020 John Aldred

    Tokina has announced a new Tokina SZX SUPER TELE 400mm F8 Reflex MF lens. Yes, really. I know, it’s strange in this day and age…

    The Sony A7S III is coming on July 28th

    Jul 16, 2020 John Aldred

    Well, it seems that we now have a solid day for the announcement of the Sony A7S III mirrorless camera. A listing has popped up…