The Sony A7S III is coming on July 28th

Jul 16, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Sony A7S III is coming on July 28th

Jul 16, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, it seems that we now have a solid day for the announcement of the Sony A7S III mirrorless camera. A listing has popped up on the B&H website, with no information, except for an event teaser image shown above and a notification of when pre-orders will begin.

The teaser image shows the A7S III logo with the slogan “Imagination in Motion”, reinforcing that this will be a more video-centric camera, like its predecessors. The date and time listed is July 28th, 2020 at 10am Eastern. This matches up with the date and time shown in the listing when pre-orders will become available.

While it contains no information about the camera, other than stating the legacy of the original A7S and the A7S II, there is also a description in the listing.

Sony A7S III Overview

It’s almost here! The long-awaited Alpha a7S III from Sony is now officially on the way. The original a7S and follow-up a7S II set new standards for video in a mirrorless camera and filmmakers have been clamoring for the next generation ever since. Get ready to set your “Imagination in Motion” and sign up to be one of the first notified when additional details are revealed.

That’s it. There are no other specs, no expected price, nothing. But at least now we know exactly when it will be announced. According to the latest rumours, though, this might be what we can expect.

  • New 12MP sensor with fast readout
  • Shoots 1080p 240fps, 4k 120fps 10-Bit 4:2:2 and 4K120fps RAW over HDMI
  • 600mbps bitrate
  • Base ISO 160 for S-LOG3
  • Max video ISO 409,600
  • 16-bit RAW output
  • 15-stops of dynamic range
  • New high resolution 9.44 million dot EVF (QXGA resolution)
  • A new kind of silent passive cooling system
  • No overheating and no recording time limits (this may be different in Europe)
  • UHS-II SD card slots
  • Similar in appearance to the Sony A7R IV
  • A fully articulating LCD screen (flippy out LCD on a Sony?!?!?)
  • Announcement is coming on July 28th
  • Shipping to begin mid-August

If you want to keep an eye on the listing, or to sign up for notifications when it becomes available, head on over to the B&H website.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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One response to “The Sony A7S III is coming on July 28th”

  1. Chainsaw Charlie Avatar
    Chainsaw Charlie

    Not a single comment? Wow … I thought people not satisfied with the Canon R5 4K and 8K recording time will be excited to have a camera they can buy to record their interviews and movies in one take.