Gear Announcement

    The ShiftCam ProGrip gives your smartphone a grip and a shutter button like a… “real” camera

    Sep 2, 2021 John Aldred

    While smartphones haven’t quite taken over from DSLRs and mirrorless cameras in the professional world, their popularity as cameras is in no doubt. In an…

    Fuji has announced the GFX 50S II medium format camera and it’s only $3,999

    Sep 2, 2021 John Aldred

    Well, the rumour was true. Fujifilm has now officially announced the new GFX 50S II medium format mirrorless camera and the price is only $3,999…

    Manfrotto’s new low-budget lightweight monopod is designed for run & gun video shooting

    Sep 1, 2021 John Aldred

    Manfrotto has today announced their new Manfrotto Element MII Fluid Video Monopod. They say it’s the lightest video monopod on the market, coming in at…

    Tamron launches the 18-300mm f/3.5-6.3 APS-C lens for Sony a month ahead of expectations

    Aug 26, 2021 John Aldred

    Well, either the rumours were wrong or Tamron’s hand was forced by all the leaks lately, but they’ve now officially announced the new Tamron 18-300mm…

    Godox officially launches the V860III with modelling light, V1 battery, quick release foot and more

    Aug 25, 2021 John Aldred

    First leaked way back in January, Godox has now finally announced the long-awaited Godox V860III speedlight. As expected, the final specs match up almost exactly…

    Megadap’s new ETZ-11 autofocus adapter lets you put Sony E lenses on Nikon Z bodies

    Aug 23, 2021 John Aldred

    One of the best things that’s come out of the last few years of everybody switching to mirrorless and there being so many different mounts…

    The Feiyu Pocket 2S is the world’s first detachable wearable pocket sized gimbal

    Aug 17, 2021 John Aldred

    Feiyutech has announced the newest pocket gimbal, the Feiyu Pocket 2S. In normal operation, it acts similarly to practically every other pocket gimbal on the…

    Godox scales things down with their new Godox MF12 wireless macro ring flash

    Aug 16, 2021 John Aldred

    The trend in camera flashes over the last few years has generally been to make them more powerful, yet more portable at the same time….

    Sigma’s new 150-600mm mirrorless Sports lens offers both push-pull and ring zoom mechanisms

    Aug 4, 2021 John Aldred

    Well, we knew it was coming but now it’s official. Sigma has now launched the new 150-600mm f/5-6.3 DG DN OS Sports lens for mirrorless…

    Frio relaunches as a one-stop shop for small light mounting accessories

    Aug 3, 2021 John Aldred

    Frio, the maker of the Frio cold shoe has relaunched under the new management of Imaging Brands, the company which also owns Tether Tools, as…