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Samsung announces a $1,600 43-inch vertical TV for the smartphone generation

May 1, 2019 by John Aldred 12 Comments

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So, Samsung has gone and done it. They’ve singlehandedly destroyed the “You don’t watch TV vertically do you? So, why do you shoot video vertically?” argument. Yes, they’ve announced a vertical TV. And it costs $1,600 (not $16,000 as some sources are reporting).

The Samsung Sero is a 43″ vertical TV allowing users to watch their content in the same way as they do on their phone. Content such as Snapchat and Instagram Stories, IGTV and whatever other vertical content people watch on their phones.

At the moment, it’s only going to become available in Korea, which makes sense as that’s where Samsung is based, for ₩1.89 million (around $1,600). It’s a smart TV to which you can cast your mobile device (I’m guessing Android only, given that Samsung doesn’t make iPhones) and Samsung says it’s designed to encourage young people to project more of their smartphone content onto the TV.

There is a saving grace, though, it can be rotated horizontally, too, for when you want to watch… you know, normal video content.

The Sero was presented at a “pop up store” in Seoul, Korea, and is expected to start shipping at some point during May, in Korea. It features a built-in microphone and Samsung’s virtual assistant, Bixby. It can also be set up as a giant photo frame, or as a clock.

There’s no word yet on whether or not it will start selling in the rest of the world. I suppose it will depend on whether or not it takes off in Korea.

[via BBC]

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Filed Under: news Tagged With: IGTV, Instagram Stories, Samsung, snapchat, Vertical, vertical video, vertical video syndrome

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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