A quick hands on with the Sony A7R III

Oct 27, 2017

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

A quick hands on with the Sony A7R III

Oct 27, 2017

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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I’m at Photo Plus Expo and Sony put quite a few Sony A7R III cameras on their booth to play with. I could not resist. Here are some initial thoughts.

Even without looking at the camera specs, Sony decided to keep the price similar to the price of the Sony A7RII. This decision makes me relax, when the value of the 7RII drops, selling it second hand and getting a 7RIII would be like splitting the value drop across two years. If the 7RIV keeps the same pricing, keeping to the latest A7 series would be quite a small monthly fee.

Features wise, the camera feels like a small iteration on the previous model, more FPS, better battery, two cards slots and a joystick. There is also a pixel shift gazzilion megapixel mode, but we will have to wait for reviews to see if this technology delivers.

Regardless of what I think, though the camera is already B&H’s #1 Seller for mirrorless cameras.

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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