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Has photography reached the end of gear innovation

Jun 3, 2017 by Daniela Bowker 8 Comments

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Brownie camera

Last week, as I walked from Liverpool street station to meet some friends, I idly started to muse ‘Where is photography going?’

As a medium, photography has enjoyed a remarkable trajectory, from heliographs to hypo, roll film and Brownies, colour film and instant cameras, and SLR to digital in under 200 years. And the last 30 thirty years have seen a tremendous advancement in photographic technology, from the release of the first commercially viable digital SLR camera and a transition through terrific cultural changes associated with the medium. But it now feels as if we might be stuck in some form of holding pattern. This is especially true after what I felt was a particularly disappointing Photokina last autumn.

I came away from Photokina feeling distinctly underwhelmed. There were no earth-moving advancements or even hints at spine-tingling developments. Maybe this is to be expected after 30 years of almost constant iteration and improvement: the move from film to digital and from SLR to mirrorless to smartphones. Of seeing photos shift from being preciously developed prints that recorded weddings, holidays, and birthdays to social media snaps that share your coffee with the rest of the world each morning. Megapixel and ISO counts have sky-rocketed, giving us larger, more detailed images and better low-light capabilities than we ever imagined. And drones are everywhere. The industry has hit pause.

Yet simultaneously, our desire for novelty, for improvement, needs to be sated. We’ve tasted what could almost be described as exponential improvements and we expect more. Where does photography go from here? Megapixels and ISO might continue to increase, but the truth is that they have expanded to the point where a few thousand more are insignificant. This isn’t what wows us any longer. We’ve seen a slew of fads that were either lauded or derided. Some of them soared like supernovas, lighting up the scene with blazing luminosity before fading from view. Others have withered before even reaching anything approaching maturity. What will stick?

Lytro’s light field technology cameras captured our imaginations in 2011, but haven’t really made the impact that we all anticipated they would. The idea that we can take a photo and alter its depth of field at will was superb. So why isn’t every camera now capable of shifting focus in its images after we’ve taken them? Maybe it was because the Lytro resembled a toy and had a limited spec, but didn’t have a price tag to match. Perhaps it was that the Lytro didn’t have an obvious use-case, and people couldn’t therefore justify the expense.

Between Google Glass and Snap’s Spectacles, there hasn’t been any great advancement with wearable photographic technology. Did Google Glass too closely resemble something from Minority Report for people to feel comfortable wearing and using it? Are Snap’s Spectacles just far too niche to have any impact across the board?

Will the launch of the DJI Spark see a significant increase in the use of ‘copter-shot imagery? If we can’t quite have our hoverboards yet, we’ll have our hovercameras instead.

What will be the next big thing? What is the next must-have piece of kit or technological advancement so significant that it renders itself ubiquitous? What will be the next fashion in post-processing or means of sharing photos? How will our cultural attitudes to the medium adapt or evolve over the next five, ten, or 20 years?

I would love to know what you believe will set our collective pulses racing or bring us flushes of anticipation. Have we missed a trick with wearable technology? Will light field technology make it to the big time? Or will be a much more mundane, yet influential development, perhaps something associated with sensor technology that changes our standpoint once again? Nothing is too ridiculous to comprehend, so share your ideas, please.

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Filed Under: Inspiration Tagged With: DJI Spark, gear, Rant

About Daniela Bowker

« India requires license for photographers so they don’t “pester” visitors in protected monuments
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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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