Olympus NA and Europe didn’t know the company had been sold until the press release hit

Jul 13, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Jul 13, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

Share on:

Since its sale to Japan Industrial Partners, there are a lot of questions over the future of the Olympus imaging business and what that might mean for their cameras, lenses and other products going forward. 43Rumors reports, though, that some of those questions already seem to have something of an answer. But you’re probably not going to like it.

Most interestingly, though, it seems that Olympus Europe and Olympus North America didn’t know about the sale beforehand. They claim that the two regional organisations had no idea that it was happening until the rest of the world new at the distribution of the press release.

43Rumors says that nobody within the company at all knew about the sale outside of the Olympus Tokyo headquarters, which is pretty shocking for such a long-established and trusted brand. You would have thought that they’d at least have informed the heads of the different regions to give them a bit of a heads up to be able to respond to the inevitable questions that would come from concerned customers when the announcement was made public.

They also say that the 2020 product launch roadmap is still going ahead, which means that at least one new camera and one new lens should be getting announced soon. Although no specific camera model seems to have been rumoured, Olympus has suggested that they might be tailoring a little more to the needs of videographers and filmmakers with their next camera announcement.

One other, somewhat sad change being reported is that the Olympus name is going to be dropped from future products, beginning in 2021. No longer will they carry the Olympus branding. Cameras will be branded based purely on the model number, such as “OMD” or “PEN” with the lenses simply “ZUIKO”.

Whether that name will be dropped from existing products that are still being made in 2021 is unknown. But it’s sad to see the name will eventually disappear from cameras forever.

Exactly what all this means for Olympus Europe and Olympus North America or who you’ll need to go to in the future in the event of a needed repair or warranty claim is not yet clear.

[via 43Rumors]

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 responses to “Olympus NA and Europe didn’t know the company had been sold until the press release hit”

  1. MacDonald_Photo Avatar
    MacDonald_Photo

    Didn’t know because it becomes too easy for stock trading with insider information to occur.
    This isn’t such an uncommon practice.

  2. CO_yeti Avatar
    CO_yeti

    Well Olympus and JIP haven’t officially agreed to anything. A MoU isn’t a sale or even a legally enforceable document. Basically it’s an FYI. I would be cautious of any website commenting on this process that doesn’t understand that basic fact.

    Back to the original premise: Olympus NA and Europe are only distribution and regional marketing companies. They are not in the loop nor able to effect Olympus Corp business strategy. It makes perfect sense they wouldn’t be made aware of the discussions with JIP especially on a highly sensitive business plan.

  3. Malcolm Wright Avatar
    Malcolm Wright

    It isn’t shocking at all. Even in the UK it is not uncommon for the work force of a stock exchange listed company to be told about pending redundancies through the press who pick it up from statements made to the stock exchange.

    1. Kaouthia Avatar
      Kaouthia

      I’m not talking about general workforce. I’m talking about the specific people in charge of entire regions of the planet. :)

      1. Malcolm Wright Avatar
        Malcolm Wright

        Stock exchange rules often trump common decency.
        Now there’s an interesting old UK phrase.