Nikon claws back a piece of its market share thanks to Z8 sales

Jun 19, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Nikon claws back a piece of its market share thanks to Z8 sales

Jun 19, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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It looks like Nikon might finally have gotten itself together. According to the latest report from the Japanese sales statistics collector, BCN, Nikon has clawed its way back up to being the 3rd most popular camera brand, ahead of Panasonic. Ahead of these come Sony and Canon in first and second place, respectively.

According to BCN, the sales rankings for Nikon in Japan have been bolstered largely by the release of the Nikon Z8 (buy here). The camera has proven to be extremely popular in Japan, taking Nikon much higher in the sales rankings than it’s been for a long time. Other hot sellers include the Nikon Z fc (buy here), Nikon Z50 (buy here) and Nikon Z30 (buy here).

[Related reading: Don’t buy a Z8 directly from Nikon, customers say]

Canon is also seeing a little bit of a boost in its sales and ranking, overtaking Sony for the top spot for the first time in seven months. Canon popularity seems to be booming primarily according to the Canon EOS R50 (buy here). It would have to be, really. The Canon EOS R100 (buy here) was never going to break any records in today’s market.

While both Nikon and Panasonic are still way behind Canon and Sony in first and second place, it’s nice to see some competition still going on. Nikon is almost certainly hoping it can compete head-to-head with Canon again one day. That day may never happen, but at least Nikon is still trying to stay in the fight.

It will be interesting to see if they can continue this trend and how that ultimately plays out globally.

[via BNC Retail]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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