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Still not Hasselblad: Leica launches $600 lighter, $500 pen under new ‘0.95’ brand

Nov 10, 2015 by Gannon Burgett Add Comment

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2015-11-10_0001As an homage to its 50mm f/0.95 Noctilux-M lens, Leica has launched a collection of limited-edition accessories that use Leica’s name, branding and clever marketing copy to raise the price to astronomical numbers.

Leica teamed up with French accessory manufacturer S.T. Dupont to produce 95 pieces of three separate accessories, each of which pay tribute to Leica’s historic lens with a white, hand-engraved ’0.95’ emblem and unique materials.

Up for grabs are a keychain, a lighter and a pen, which will set you back £99 ($105), £575 ($615) and £475 ($507), respectively.Key-Ring_095_39L.web_-517x400 copy Rollerball-pen_0.95.web_ Lighter_095_39L.web_Similar to Nikon’s effort to justify the price of its stainless steel hotshoe cover, Leica says the entire collection uses an ‘innovative’ metal alloy called Ceramium A.C.T. that is ‘lighter than comparable metal alloys, and offers up to six times the resistance to mechanical fatigue.’

I’ll leave it up to you to decide if a unique metal alloy and hand-engraved motif is worth the price. Don’t think about it for too long though. There are only 95 pieces of each, so time is running out.

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Filed Under: Gear Tagged With: Accessories, Keychain, Leica, Lighter, Pen

Gannon Burgett: from diyphotography.net

About Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience editing, photographing, and writing content seen through hundreds of millions of pageviews, both online and in print.

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