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Instagram’s hidden likes test rolls out worldwide

by 12 Comments

After testing it out in seven countries in July and in the US earlier this week, Instagram’s now hiding like counts globally. It’s still testing the feature and how people react to it, but the company notes that the feedback has been positive so far. Maybe, then, this will ultimately end up being more than a test.

“Starting today, we’re expanding our test of private like counts globally,” Instagram’s tweet states. “If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”

I’m happy to tell you that I’m a part of the test. It’s not that I care about how many likes others have – but I can share a couple of screenshots and show you what it looks like. First of all, I can’t see the like counts on other people’s posts, neither while I scroll the feed nor when I open them individually. When I click on “others,” there’s a list of people who liked the post, but not the number. You can count the people on the list though, but I don’t think anyone’s crazy enough to do that.

I can’t see the total number of likes on my post either while I just scroll down my feed. When I open an individual post, I still can’t see the total number of likes until I click on “others.” Only then can I see who liked my photo, and the total number of likes.

Instagram writes that the feedback from early tests in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand has been positive. Since hiding like counts is “a fundamental change to Instagram,” the company has decided to test it further and launch it globally.

Of course, hiding like counts is apparently making some influencers and Insta-celebrities get panic attacks. so, in another tweet, Instagram is reassuring them that hiding like counts won’t affect their success. From what I can conclude, there’s no exact solution yet, but Instagram is still thinking it through.

Comments on Twitter regarding the global test are mainly negative, from what I can see. People are saying goodbye to Instagram and predict that this is “the beginning of the end” for the app. Some offer constructive criticism instead of drama and suggest that Instagram lets us choose whether we want to hide like counts or not. Personally, I totally support hiding them, but I like having a choice – so I think it would be better if it were optional. But I guess it’s still too early to predict anything; this could remain just a test and everything might go back to the way it was before.

It’s not just Instagram that’s hiding like counts. Its parent company Facebook started the same test recently, but for now it has been limited to Australia. In both cases, the reason behind hiding like counts is reportedly “reducing pressure on Instagram,” as the company’s spokesperson previously said. But as I mentioned, it’s just a test for now, and anything can happen, so let’s wait and see.

In the meantime, feel free to share your impressions if you’re a part of the test. And even if you’re not, I’d like to hear your opinion about this. Share your thoughts in the comments below.

[via Engadget]

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  • huge BS

  • [this isnt a spam comment]
    Have you guys seen https://wt.social/?
    Its Wikipedias new social media.

  • I still see them…

  • They stopped showing likes on stuff in Canada awhile back. I kinda like it (see what I did there…lol).

    • I like what you did there. 😉
      Yeah, you guys were among the first few countries where the feature was tested (back in June, if I remember well).
      I live in Serbia though, and I got it just yesterday. It’s a bit weird now, but I also kinda like it. 🙂

  • It’s just a way to gain advertising money. Instead of brands paying influencers and micro advertising with specialists, IG wants the companies to pay for actual ad space within the platform. Just look at the drastic changes in reach many IG’ers are having in the past year.

    If they really cared about not putting social pressure and self worth issues, they’d hide following and likes/etc.

  • I only care about being able to follow people without EVER experiencing un-following ‘oopsies’ platforms sometimes do and being able to give some feedback for page-owners to see.

  • Instagram every day sucks more! 🙁

  • If hiding likes becomes optional, then anyone showing them will look like they are seeking attention. If hiding likes become standard, then influencers will lose influence. I don’t see the usefulness in this for consumers of social media whatsoever. Emotional health effects? If you can’t handle the heat, stay out of the kitchen!

  • Milan Mancel

    So due bunch of mentaly unstable snowflakes we lost one of important metrics and tool for insight what audience likes and what not. Some of businesses are disrupted, creators negatively impacted, because of proactive cowardice.

  • Likes and memes will break your bones, but emojis will never hurt you.

  • Mykyta Motrenko

    Don’t worry, with the help of our application Persollo Post Analyzer, nothing threatens you, you can see your own profile or photo statistics at any time. The application https://persollo.com/post-analyzer will help you to fully immerse yourself in the full statistics of a person’s profile. Page analysis, likes, comments and many features.

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