It’s official: Instagram is now testing hiding Like counts from your followers

Dunja Đuđić

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

As we reported last week, Instagram was about to hide Like counts from people who view your posts. And now it’s official: the test feature has been launched. Over the next couple of days, users in Canada will not be able to see the Likes on other people’s posts.

The feature was originally discovered by Jane Manchun Wong, who posted the screenshot of the change on Twitter.

Apparently, by hiding the Like counts from others, Instagram wants to put the focus on the content, rather than the number of likes and comments the post has received. The only person able to see the exact number of likes would be the one who posted the content.

As DPReview reports, Instagram parent company Facebook confirmed at its F8 developer conference that the feature might be shared on the entire platform. For now, it is being tested only in Canada. But based on the users’ reactions, Instagram may soon apply the latest change for accounts in the rest of the world. Personally, I’m curious to see how this unfolds, and I’d love to hear the reactions of people when the Likes get hidden. I believe it could indeed shift focus from quantity to quality, at least a bit. But I guess we should cross that bridge when we get to it.

[via DPReview]


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Dunja Đuđić

Dunja Đuđić

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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9 responses to “It’s official: Instagram is now testing hiding Like counts from your followers”

  1. Jan Metvs Avatar

    Can’t say I care lately much what ultra-biased platforms do… They are just pushing people away, into apathy, even if they do something OK, “Whatever…” is the only reaction they get :/

  2. Duncan Dimanche Avatar

    Likes are the only way of seeing if it’s a fake/bought account or not. I see accounts with +10k and 50 likes…. now who will be able to tell what is real and not ?

  3. Marie Ferguson Avatar

    Ummmm what’s next hiding the view count for vids? Oh my.

  4. Duncan Dimanche Avatar

    So people won’t even bother to like a photo now ? Which is already pretty bad…

  5. Tom Dahm Avatar

    Whoooooooo caaarrrrrrrres

  6. Milan Mancel Avatar

    Maybe it would be great to hide also pictures and leave blank squares :-D Well I want likes, I like likes, it is great feedback for me and also I want others to see likes on my posts. Damn why would I otherwise bother to upload them on Instagram? The moment likes wanish the Instagram dies.

  7. Robert Long Avatar

    They need to start booting accounts that just follow you to get you to follow them, then unfollow you.

  8. Keith A Varley Avatar

    The vanity aspect was in need of removal for a long time. Better late than never!