Instagram could soon hide Like counts, leaked design prototype shows

Apr 23, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Apr 23, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Judging from a recently leaked design prototype, Instagram might soon hide the Like counts from people who view your posts. Although it looks like a small tweak in design, this change could have a huge impact on everyone on the platform: artists who show off their work, influencers, or casual Instagram users.

The design change test was first spotted by app researcher Jane Manchun Wong, who shared it on Twitter along with a screenshot of the change:

As you can see in the screenshot, when someone views your post and checks out the likes, all they can see is “[a name] and others like your post,” instead of [a name] and [a number of] others like your post.” The only person who will be able to see the exact number of likes would be the person who posted the content. Describing the change, Instagram writes:

“We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shares a post will see the total number of likes it gets.”

TechCrunch got to speak to Instagram about the test feature. The company’s spokesperson confirmed the design is an internal prototype and that it isn’t visible to the public yet: “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”

Personally, I believe that implementing this change would be fantastic. It could indeed take some pressure off people who have become kinda “addicted” to likes. It would reduce the competition and make people focus on the content they post, not on the number of likes they get. Also, many people do some crazy stuff just for the sake of likes, and some of them end tragically. Hopefully, the number of selfie-related incidents could decrease as well. On the other hand, hiding the Like counts could make people like what they actually find pleasing, instead of relying on the “herd mentality” and like what already has many likes.

Honestly, I’d also like to see what it would be like if no one could see the number of likes on posts, not even the people who share them. I know this will never happen because Instagram would probably lose a lot of users. But on the other hand, maybe it could give an answer to many of us to the question: “If nobody cared, would you still take pictures?

[via TechCrunch]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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3 responses to “Instagram could soon hide Like counts, leaked design prototype shows”

  1. Tj Ó Seamállaigh Avatar
    Tj Ó Seamállaigh

    Not that I use Instagram right now anyway; I’ve quit a year ago. But the idea of “deciding” how people should think, is I think a bit “over”. Just put the option there and let people choose to activate it or not, just like the privacy option. Instagram did lot of other changes that people don’t like and they simply force it instead of giving people the freedom to choose to activate an option or not.
    Besides that, the reasons mentioned for hiding the number of likes might be true (not sure if this is a real solution here even) but what about those people who depend on the number of likes? Don’t firms and others look for big names (thru the number of likes they get) to hire them? I can’t imagine a firm hiring a photographer by checking his or her profile on instagram and just contemplating on the quality of the artwork without checking the number of likes AND followers (doesn’t it go this way?) – There is of course the “word of the mouth” and propagating the reputation of the photographer from one person to another but of course this does not rely on instagram in the first place, and definitely not all photographers are lucky to have a wide circle of people to circulate their job except thru instagram, and now instagram wants to hide the number of likes for whatever.
    Amazingly, creative people still use it.

  2. CanonMinolta Avatar
    CanonMinolta

    Think it’s an attempt to stop the bots and other people from inflating “likes” so they can become an “influencer”
    But who cares – IG is pretty lame

  3. John Andrew Avatar
    John Andrew

    Couldn’t care less as I don’t use it anyway.