DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

How To Create The Tastiest Vintage Themed Coffee Ad

Mar 9, 2015 by Lars Brandt Stisen 2 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

vintage-coffee-stisen-001

I recently did a vintage themed coffee ad and documented the process to show what goes into making stuff like this.

While the ad is centered around the product packaging rather than its content (more on that further down), the basic idea was to return the object, a coffee tin from the 1960’s Denmark, to its own time period in a nostalgic veil of bygone times, playing on atmosphere rather than the practical benefits of coffee.

vintage-coffee-stisen-002

vintage-coffee-stisen-003

The slogan on the slip-on cover is in Danish and reads “the best name in coffee”. This was to be carried over as an integrated part of the ad.

vintage-coffee-stisen-004

A quick sketch outlining the concept: As in many vintage ads for consumables the product packaging rather than its content has a central spot, naturally because you want people to recognize the packaging on the shelves at the grocery store etc. Today you typically create a story around the product and promote the brand instead.

vintage-coffee-stisen-005

I acquired the gold rimmed china from one of Berlin’s many secondhand stores and it was exactly what I was looking for. Now it was time to get in the mood with an appropriate cup of coffee!

vintage-coffee-stisen-006

I fitted black cardboard on the saucer eliminating part of the light bouncing back onto the cup. I then re-shot the saucer without the cardboard on a lower output to be edited in during post. This will make the cup rest more in the background of the scene and preserve attention to the coffee tin, while keeping important highlights alive.

vintage-coffee-stisen-007

The lighting setup with a soft sidelight, snooted edgelight and a circular splash on the backdrop. The cardboard strip hanging down in front is used to create a reflection in the product, emphasizing its three-dimensional shape. I shot the products with an 85mm prime lens for moderate compression.

vintage-coffee-stisen-008

vintage-coffee-stisen-009

The cup and saucer before and after touch-ups with enhancements to underline the golden theme.

vintage-coffee-stisen-010

I hand-traced the slogan (“the best name in coffee”) from the slip-on cover to create the brass lettering. The graphics are comprised from several displaced layers and blended with a shine to create the dreamy three-dimensional effect of the floating letters (no 3D here).

vintage-coffee-stisen-011

Thank you for watching! I hope you enjoyed this little peek behind the scenes and let me know if you have any questions.

About The Author

Lars Brandt Stisen is a commercial photographer from Denmark serving international clients in advertising and fashion from his studio in downtown Berlin Germany.

You can follow his work at his website, Behance, on his blog and on Twitter

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

How I used a portable image projector to create an 80s themed photo How To Take The Perfect Coffee Shot (With Multiple Exposures) How I Created This Dark Themed Belgian Medieval Photograph How to shoot night neon-themed portraits without leaving home

Filed Under: Tutorials Tagged With: coffee, Lars Brandt Stisen, photo break down, product photography

Guest Author: from diyphotography.net

About Guest Author

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

« Photographer Dad Turns His Baby Son Into A Mini Superhero For Playful Portrait Series
First New York, Now Paris? Selfie Sticks Are Under Attack »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup

Recent Comments

Free Resources

Advanced lighting book

Learn photography

Recent Posts

  • iPhone 15 Pro Max: First impressions
  • Blackmagic’s new app turns your iPhone into a cinema camera (kinda)
  • Nikon announces Zf shortage (Surprise!)
  • Finally! Sennheiser EW-DP SKP plug-on transmitter offers 32-bit float recording
  • Photographing an abandoned Italian villa: A time capsule of history and mystery

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy