Fujifilm abandons PRO 400H film in both 35mm and 120 formats

Jan 15, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fujifilm abandons PRO 400H film in both 35mm and 120 formats

Jan 15, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Fujifilm has announced that it is ending production of both 35mm and 120 format versions of its PRO 400H colour negative film. In a notice posted to the Fujifilm website, Fuji says that it has become “increasingly difficult to procure the raw materials needed to produce PRO 400H”, so they’ve decided to drop it. It appears that in this case, they’re not just ending it because they can, but because of real logistical issues.

Fujifilm does say that they expect to be able to allocate stock until the end of 2021, but that its production has ended effective immediately. What’s available during the course of this year will be the last of it. So, if this is a particular favourite of yours, it’s probably worth stocking up while you still can.

Important Information Regarding Discontinuation of PRO 400H Film

FUJIFILM PRO 400H film is a unique product that is coated with a fourth layer – requiring specialized raw materials and chemicals. As it has become increasingly difficult to procure the raw materials needed to produce PRO 400H, we regret to inform you that after careful consideration, Fujifilm has made the difficult business decision to discontinue PRO 400H.

The discontinuation applies only to the following products:

135 PRO 400H EC NP 36EX 1
120 PRO 400 H EP EC 12EX NP 5

Based on recent customer demand, we anticipate that we will be able to allocate PRO 400H 120 film through the end of 2021.The production and sale of PRO 400H 135 will cease immediately, January 14, 2021.

Please note that this announced discontinuation applies only to PRO 400H color film. Fujifilm will continue to produce and sell its consumer color negative, color reversal and black-and-white film stocks to photographers.

If you have any additional questions please contact Fujifilm customer service at 1-800-859-3854.

We are grateful for your continued support of Fujifilm.

Fuji’s 400H film is a somewhat unique colour negative film and offers a lot of latitude when it comes to dynamic range and exposure. You can overexpose this stuff by a whole six stops and still retain all that highlight detail. So, if you’re shooting outdoors and wait to capture shadow detail without worrying about blowing out the highlights, it’s an ideal film stock to consider.

Although, not for much longer.

Fortunately, for now, at least, PRO 400H does still seem to be available to buy through B&H (although, they are awaiting stock that they say is on the way) and on Amazon (through 3rd party sellers), although how much longer that will be the case really depends on demand.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “Fujifilm abandons PRO 400H film in both 35mm and 120 formats”

  1. Mitchell Brown Avatar
    Mitchell Brown

    absolutely gutted but just order 3 boxes and will continue to order more through for year to put in the freezer

  2. Jacob A. Allen Avatar
    Jacob A. Allen

    Or find it years later on EBay, but it expired in the 1960s. Like Kodak film.

  3. Steven Naranjo Avatar
    Steven Naranjo

    I want some 120

  4. Khürt L. Williams Avatar
    Khürt L. Williams

    Film production uses chemical and processes that are not eco-sustainable. Perhaps we could all do well to focus your efforts to clean up the film industry or develop digital workflows that create whatever it is in film that we like.