If you firmly believe that film’s not dead, here’s some good news. Fujifilm has launched a new color negative 35mm film. It’s a versatile 400 ISO film for everyday shooting and likely a replacement for the Fujicolor Superia X-TRA 400.
Fujifilm 400 Color Negative is a high-speed, daylight-balanced, 35mm color negative film. It’s described as a versatile film, offering a wide exposure latitude, fine grain structure, and consistent and accurate colors. You can use it for daylight shots and flash-lit night photos. As for the developing, it uses the C-41 process.
Consciously or not, Fujifilm answered Kodak’s recent price increase by launching this new, affordable film. It could draw more film photographers to Fuji instead of Kodak and other more expensive brands.
In 2018, Fujifilm discontinued multipacks of Fujicolor Superia X-TRA 400 and a few other films. Single rolls are now listed as discontinued, too. However, you can still buy them on Amazon for $13 as a single roll or $64.99 for a 3-pack. The new Fujifilm 400 Color Negative is significantly cheaper, hopefully making film photography more accessible. It’s available for preorders as a single roll for $9.99 or a 3-pack for $29.97.