Fake Ad Mock-Ups Reveal Sad Truth About Photoshop in Advertising
Here is a news blast for you. Models you see in ads are probably shopped to death. Photographer and artist Anna Hill thought so too. And this thought drove her to create four mock up ads highlighting common uses of Photoshop in the advertizing industry.
Anna was pretty critical about the extensive use of “beauty enhancement” to the point where she suggested that beauty ads are actually advertizing the capabilities of Photoshop rather than actual products. Anna shared her motivation with Gizmodo:
“I think the main concept is something I’d noticed for a long time. The typical makeup ad or display in a store is a closeup on a girl’s face, who has absolutely no pores and an artificial glossy finish, which made me think they may as well be advertising Photoshop. Makeup can do a lot, but it can’t make you look like that.”#
Here is where it gets really awesome, Anna posed as a real live example of how the advertizing industry completely changes the appearance of models: From legs lengthening “surgery”, through youth regeneration to skin pores removal.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.