Facebook will soon make it even harder to reach your audience

Jan 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Facebook will soon make it even harder to reach your audience

Jan 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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We have recently reported that you can no longer rely on Facebook for marketing your photography business. With the upcoming changes to the News Feed, it appears Facebook is just about to make it even harder.

According to a post from Mark Zuckerberg, one of Facebook’s main goals for 2018 is that the time we spend on this social network is “time well spent.” According to the creator of Facebook, the initial idea was to help people connect with each other. But reportedly, the users have complained that the posts from businesses, brands, and media are “crowding out the personal moments.”

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

Due to the alleged complaints from the users, Facebook will now focus more on the content from friends and family. They plan to show you less of the public content. And the public content you will see will be the one that “encourage meaningful interactions between people.”

To justify his decision, Zuckerberg cites a recent study about how social media content affects our mood. According to the research, it’s good for our well-being to connect with the people we care about. On the other hand, it may not be as good to just “passively read articles or watch videos.” Zuckerberg notes, however, that live videos tend to generate a lot of interaction. This means they can appear in your News Feed even when they are published on a public page. Or if you manage a page, your live video could appear in your audience’s News Feed.

In Serbia and some other countries, Facebook has placed all content from public pages in the Explore Feed section. If you pay to promote your page, you can appear in the regular News Feed. We wrote about it here and how it can affect your reach. With the new changes, Facebook is pushing the public content even further back.

I assume it’s clear what this means for you as a content creator and/or a business owner. If you want to promote your work or services, the new Facebook’s policy will make it more difficult for you to reach more audience. You will most likely need to pay to promote your content so it appears in the News Feed.

According to some people, this change has already taken place and they get to see far less public content unless some of their friends share it. I still have all the posts from pages in the Explore Feed, so I still only see the sponsored post in my regular News Feed. What about you, have you noticed anything different? And do you plan to pay to promote your page?

[via Engadget]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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21 responses to “Facebook will soon make it even harder to reach your audience”

  1. Peter Sansom Avatar
    Peter Sansom

    Been happening for some time. Monetization …….

  2. Victoria McHugh Avatar
    Victoria McHugh

    I did already notice-for the past year that interaction was down on my business page but not my personal page. Tagging clients and venues, or towns helps but is no guarantee. So …. next best market?!

  3. Mark Lewis Avatar
    Mark Lewis

    Why do people expect to be able to advertise for free on Facebook? It’s a business not a charity. You wouldn’t expect free advertising space anywhere else.

    1. Daniel P Sousa Avatar
      Daniel P Sousa

      Using facebook IS the payment. Your browsing habits are worth more than what you get.

    2. Mark Lewis Avatar
      Mark Lewis

      What do mean by “what you get”? I’ve never paid a penny to use Facebook but I can stay in contact with friends all over the globe, I can upload as many pictures and videos as I like and I can find virtually limitless amounts of information on every subject known to man

    3. Angie Jones Avatar
      Angie Jones

      Mark Lewis your attention and time are the payment. Some people will pay for it while others get that attention organically. It’s the difference between a hand made flyer and a billboard. One will get more of people’s attention while the other will get some just not at the same scale but the billboard one most definitely paid more for that attention. When you used Facebook for free you’re also their product.

    4. Mark Lewis Avatar
      Mark Lewis

      If you or anyone else is using Facebook to try and make money you can’t take issue with them using it to make money.

    5. Daniel P Sousa Avatar
      Daniel P Sousa

      Mark Lewis I’m not denying that facebook is a useful tool for those reasons you listed, but the idea that facebook gets nothing from you using it is simply wrong. Businesses pay for your attention as well as statistics on browsing habits (i.e. what potential costumers are interested in, etc)

    6. Daniel Shortt Avatar
      Daniel Shortt

      Mark without user uploaded content there is litteraly nothing on facebook. Without people posting content that brings people to the site, Facebook will decline into MySpace. People have interests, people make pages to fit those interests. That’s how the platform is designed.

    7. Mark Lewis Avatar
      Mark Lewis

      The things that Facebook get from me don’t cost me anything and are of no use to me so I don’t really care. I also don’t care if Facebook goes the way of MySpace, if it does I’ll move on and use whatever takes its place. No one forces anyone to use Facebook, if you don’t like the way they do things stop using it. Go and find free advertising space somewhere else.

  4. Daniel Shortt Avatar
    Daniel Shortt

    It’s pay to have people view your work basically.

  5. Daniel P Sousa Avatar
    Daniel P Sousa

    They can make it even HARDER?
    Shit.

  6. Lee Ballard Avatar
    Lee Ballard

    In other news, a double page advert in a national newspaper or a 30 second TV advert isn’t free.

  7. Angie Jones Avatar
    Angie Jones

    Facebook is in the business of advertising, I’m not surprised by this move but I don’t have to like it.

    1. Mark Lewis Avatar
      Mark Lewis

      The easy solution to that is don’t use Facebook

  8. Nick Dunlap Avatar
    Nick Dunlap

    Old news

  9. Mike Musto Avatar
    Mike Musto

    Pay to play. The writing has been on the wall forever. Shouldn’t be a surprise

  10. byazrov.com Avatar
    byazrov.com

    Facebook is a dead desert, Nobody is seeing nobody’s posts. Mark Zuckerberg screwed up everything. I hope billions of dollars and all that luxury life he’s leading now worth it. I only notice how everyone’s losing interest in Facebook. Many colleagues and friends don’t even care to check up Facebook anymore. This was unthinkable in 2010-2015. Now Facebook is something that has been.

  11. Hugh Mobley Avatar
    Hugh Mobley

    I tried Facebook advertising!! Its a scam! and the so called companies trying to sell this shit are too

  12. tecnologiacom Avatar
    tecnologiacom

    People like variety, using Facebook to read what my mother-in-low says about her last party … no, thanks. Big part of what makes facebook interesting are videos and external links.

  13. Charles Archer Avatar
    Charles Archer

    All about money as usual