Elinchrom lights are mid to high-range lights (if you are unfamiliar with the brand, they kinda go head to head with Profoto), so 50% off can build up to some serious savings.
The offering is good both on the older Quadra line, as well as on the new ELB/ELC line.
This means you can get a set of Elinchrom ELC Pro HD 1000/1000 To Go 2 Light Kit for $1,500, while it usually costs almost $3,000. The kit comes with 2 brollies and a skyport remote. Or if you want one of their older systems, the BRX 500/500 2-Light To Go Set is currently selling for $709 instead of $1,414. Or a Ranger 1100WS kit for $1,700 (usually $2,700, so smaller discount)
Sadly, the deep discount does not extend to Elinchom’s lighting modifiers.