DJI “Mini SE” drone pops up at Walmart – but is it really a new product?

Jun 4, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Jun 4, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Spotted by OsitaLV, who posted an image to Twitter along with the question “The cheapest DJI drone ever?”, a new DJI drone appears to have popped up at Walmart. But is it really new? According to DroneDJ, no. It’s probably not. In fact, it just looks like a rebranded version of the original DJI Mavic Mini with the new Mavic Air 2 controller.

Despite OsitaLV’s question about it being “the cheapest DJI drone ever”, he didn’t mention a price, and no price appears on the listing on the Walmart website. While the controller is visibly different from that sold with the original Mavic Mini, the specs published at Walmart look pretty much identical.

DJI Mavic MiniDJI Mini SE
Takeoff Weight249 g / 199 g (JP)249g
Max Flight Time30 minutes (measured while flying at 14 kph in windless conditions)
18 minutes for JP (measured while flying at 12 kph in windless conditions)
30 minutes
Max range4,000 metres2,5 miles (4km)
Gimbal Stabilization3-axis (tilt, roll, pan)3-axis (tilt, roll, pan)
Camera Sensor1/2.3” CMOS
Effective Pixels: 12 MP
1/2.3” CMOS
Effective Pixels: 12 MP
Still Image Size4:3: 4000×3000
16:9: 4000×2250
4:3: 4000×3000
16:9: 4000×2250
Still Photography ModesSingle shot
Interval: 2/3/5/7/10/15/20/30/60 s
Single shot &
Interval
Video Resolution2.7 K: 2720×1530 25/30 p
FHD: 1920×1080 25/30/50/60 p
2.7 K: 2720×1530 25/30 p
FHD: 1920×1080 25/30/50/60 p
Live View quality720p/30fps720p/30fps
QuickShot ModesDronie, Circle, Helix, RocketDronie, Circle, Helix, Rocket

As Drone DJ notes, DJI usually makes a big splash whenever they announce a new drone, and there’s been no big fanfare or an online event for this one. It just popped up one day on the Walmart website and OsitaLV managed to get his hands on one for a photo. Despite the similarities in the specs, though, it appears that at least one thing has been upgraded since the original Mavic Mini release, and that’s the controller – which looks to be the same as that supplied with the Mavic Air 2.

With the recent release of the DJI Mini 2, DJI no doubt has a surplus of Mavic Minis left over. I doubt that many people will be going for the original when the DJI Mini 2 only costs another $50. So I’m curious to see what the actual price is at Walmart given the cost difference between the two drones listed on the DJI website – especially as the “Mini SE” apparently comes with the newer controller.

Have any of you seen this for sale at a Walmart near you?

[via DroneDJ]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “DJI “Mini SE” drone pops up at Walmart – but is it really a new product?”

  1. GD Avatar
    GD

    Looks like the Walmart listing has been updated to include a price. $299! That’s a pretty healthy discount from original MSRP, and with an updated controller, too.

  2. d0x360 Avatar
    d0x360

    Speaking of lowered prices I managed to get a sparc with remote all brand new for $150 at target like 2 years ago because one of the employees opened the box so he could see the drone and then the store has to sell it as open box and they gave it a major markdown.

    It will definitely be interesting to see the price of this, especially since it seems like it might be Walmart exclusive which would mean they commissioned dji to make it which in turn means it will probably be cheap.

    *Update*
    Well the comment below now says $299 so not as cheap as I thought but still a good price for a DJI drone that has 30 min flight time. I’m lucky to get 15 min out of mine so I always have 4 batteries with me.

  3. Life Behind Bars Avatar
    Life Behind Bars

    If you look closely, you’ll see that this has the updated motors and batteries from the Mini 2, and includes a USB-C charging cable, not Micro USB-B. Also, the listed range on the Walmart website is 6km, not 4km. This is quite obviously the Mini 2 with the gimbal from the Mini 1, not a re-release of the Mini 1.

    1. Kaouthia Avatar
      Kaouthia

      Looks like the listing was updated. It actually said 2.5 miles before (didn’t list km at all).