Clever Ad Nails Photography Gear Expectations vs Reality

May 11, 2015

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

Clever Ad Nails Photography Gear Expectations vs Reality

May 11, 2015

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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Be it Gear Acquisition Syndrome or simply the misbelief that excellent gear equals excellent photos; I bet that many photographers will relate to this video during some point of their hobby or career.

The ad, titled ‘Camera Accessories – Do something smart with stupid purchases’, will touch a nerve for those who have had high hopes and expectations of their new gear, only to discover that an expensive lens won’t automatically get your photos published in National Geographic.

YouTube video

I guess Finn, Norway’s largest online marketplace, knows a thing or two about photographers and their purchasing habits as this ad is pretty much spot on.

The ad shows a photographer’s expectations from his new gear and asks “what were you thinking?” when the disappointing truth of what he does with it in real life becomes apparent.

“Do something clever with stupid purchases”, the ad concludes, and I’m sure I’m not the only one currently thinking about all the items sitting in my draw that haven’t been used in forever.

Have you felt the same way at some point? What was your stupidest photography-related purchase?

[via PetaPixel]

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Liron Samuels

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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5 responses to “Clever Ad Nails Photography Gear Expectations vs Reality”

  1. Patrick Miao Avatar
    Patrick Miao

    Yep, brought more gear than I need…

  2. Andrew Sible Avatar
    Andrew Sible

    LOL! didn’t need sound for that one :)

  3. Ahmet Avatar
    Ahmet

    My finances saved me. All disappointment was over quality of something I purchased.

  4. Frank Miller Avatar
    Frank Miller

    Mine was a foray back into shooting film a couple years ago…
    All of the cameras I drooled over in my youth (I’m old) were available for cheap on ebay and my resistance finally broke.
    So first it was a Mamiya RZ67 outfit.
    Then… which film? I better do some testing. I finally just pick Tri-X out of exhaustion.
    Then…. which developer/time? Well, there about four million ways to develop Tri-X.
    Then… I need a scanner.
    Then… I need an anti-newton glass holder.
    Then… gee, this is kind of clunky…. I need something small and light.
    So I get a 35mm rangefinder (a new Zeiss Ikon).
    Then… I need a DIFFERENT scanner…
    … and some lenses…

    And then I’m spending hours cleaning off dust spots in photoshop…

    So instead of making images, I’m spending my life making/scanning/cleaning/filing/storing negatives… Not to mention darkroom time.

    Oh crap. The sun set. I need a second body for faster film….

  5. Skygem Avatar
    Skygem

    some of the best photos ive ever taken were with a $79 5mp Aiptek digital cam i bought a walgreens :)