Be it Gear Acquisition Syndrome or simply the misbelief that excellent gear equals excellent photos; I bet that many photographers will relate to this video during some point of their hobby or career.
The ad, titled ‘Camera Accessories – Do something smart with stupid purchases’, will touch a nerve for those who have had high hopes and expectations of their new gear, only to discover that an expensive lens won’t automatically get your photos published in National Geographic.
I guess Finn, Norway’s largest online marketplace, knows a thing or two about photographers and their purchasing habits as this ad is pretty much spot on.
The ad shows a photographer’s expectations from his new gear and asks “what were you thinking?” when the disappointing truth of what he does with it in real life becomes apparent.
“Do something clever with stupid purchases”, the ad concludes, and I’m sure I’m not the only one currently thinking about all the items sitting in my draw that haven’t been used in forever.
Have you felt the same way at some point? What was your stupidest photography-related purchase?
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