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Clever Ad Nails Photography Gear Expectations vs Reality

May 11, 2015 by Liron Samuels 5 Comments

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Reality_Check2

Be it Gear Acquisition Syndrome or simply the misbelief that excellent gear equals excellent photos; I bet that many photographers will relate to this video during some point of their hobby or career.

The ad, titled ‘Camera Accessories – Do something smart with stupid purchases’, will touch a nerve for those who have had high hopes and expectations of their new gear, only to discover that an expensive lens won’t automatically get your photos published in National Geographic.

I guess Finn, Norway’s largest online marketplace, knows a thing or two about photographers and their purchasing habits as this ad is pretty much spot on.

The ad shows a photographer’s expectations from his new gear and asks “what were you thinking?” when the disappointing truth of what he does with it in real life becomes apparent.

“Do something clever with stupid purchases”, the ad concludes, and I’m sure I’m not the only one currently thinking about all the items sitting in my draw that haven’t been used in forever.

Have you felt the same way at some point? What was your stupidest photography-related purchase?

[via PetaPixel]

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Default ThumbnailExpectations: A Two-Way Street (Or Assistant’s Expectations From Photographers) Clever practical effects make for reality-bending photos from a magician’s smartphone Seed Creative totally nails it in this high-end showreel. Not If you want to start a career in photography you need to be realistic with your expectations

Filed Under: Inspiration Tagged With: Finn, GAS, Gear Acquisition Syndrome, humor

About Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel.

When he isn't waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses.

You can see more of his work on his website or follow him on Facebook.

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