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Don’t believe the hype – camera companies aren’t telling you the whole truth

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This was a curious video to see pop up on my feed last night from Mike Smith. In it, he talks about the marketing hype surrounding most new camera releases and what the camera companies aren’t telling you – basically, that the gear you already own is probably already more than good enough or at least 90% of you. And, well, I think he’s right. I’ve thought it for a while.

Every time a new camera is announced, there’s a massive marketing campaign, with countless YouTubers and yes, websites like this one extolling its virtues and talking about how awesome this or that new feature is (or potentially is). But the truth is, you have to consider context and you can’t rely on just one source of information for whether or not you should buy that shiny new piece of kit.

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Stop lusting after new gear – Your camera is probably better than you are

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You’ll have to forgive this post coming just a couple of hours before Panasonic is set to announce the shiny new GH6 but with the gear lust I’ve seen in Micro Four Thirds groups lately, it actually seems like some pretty fortuitous timing. Photographer Mitchell Kanashkevich just posted a video about gear and how it doesn’t matter. And, yes, we’ve all heard that before, “the best camera is the one that’s with you”, etc. But this one actually comes with some pretty compelling backup.

I’ve had people over the years swearing to me that they could tell the difference between images shot on APS-C cameras vs full-frame cameras for years. Usually, I challenge them by throwing down a stack of 18×12 prints and make them pick which is which. They always get it wrong. This video kind of aims to do the same thing but with a bit more of an explanation than I usually have the patience to give.

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How to overcome camera gear addiction

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From curated Instagram accounts to the digital aisles of online stores, the temptation of shiny new tech is everpresent. There’s always something new and improved that I ‘need’ to be a better photographer. A filter for this, an adapter for that, an extra few megapixels here, a pinch of dynamic range there… and don’t get me started on lenses, tripods, and backpacks.

Truth be told, practice — not purchase — makes perfect. Yvon Chouinard, the founder of Patagonia, said it best: The more you know, the less you need.

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Stop constantly upgrading your gear, it’s making you miserable

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There are times when your gear absolutely needs an upgrade. But there are those other times when you think upgrading will make you a better photographer or a happier person – but it won’t. In this video, Rafael Ludwig discusses why we should “get off the hedonic treadmill” and stop upgrading our gear all the time, and how new gear won’t make us any happier or any better at photography.

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Stop buying stuff! Having the latest gear won’t make you a better photographer

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We can argue forever if gear matters or not, and we won’t get anywhere. Sure, in some cases it does, but you don’t need the latest gear to take some epic photos. If you’re feeling frustrated because you can’t afford to upgrade, this video from Taylor Jackson could boost your confidence and inspire you to go out and shoot regardless of the gear that you have.

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Photographer regrets buying this gear; what are your regrets?

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Even if you don’t suffer from the so-called Gear Acquisition Syndrome, I’m sure that you’ve bought some gear that turned out to be a bad investment. Evan Ranft sure has. In this fun video, he lists all the gear that was a totally bad choice and that he now regrets buying. Are any of these items on your list as well?

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Three reasons why minimalistic approach to camera gear is good for your photography

Some people see minimal gear as a limitation, while others rather see it as a challenge and possibility. Buying less gear will save you lots of cash, that’s for sure. But Joris Hermans believes that a minimalistic approach to gear is also good for your photography and creativity. Let’s see how it improves them.

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You may own too many lenses: when is it time to start selling them?

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Is there even such thing as too many lenses? Well, I’m afraid so. If you suffer from the so-called Gear Acquisition Syndrome, at some point some of your many lenses will serve for nothing but collecting dust. But how do you know the time to sell them has definitely come? How can you be sure you’re never gonna use them? Let Michael The Maven help you to answer these questions. In this video, he discusses how many lenses is too many to bring to a photo shoot, but also how many is too many to own and when you should definitely start getting rid of them.

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Why you shouldn’t buy new camera gear

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The truth is never easy to swallow. Take for example to answer for the oh-so-popular question, what camera should I buy? Most will suffix this questions with something like “I heard that the new Canon 5dmk4 is awesome” or “I am considering starting with the Sony A7III” to add some background.  This is a weird thing to ask, considering that gear does not make your photography better. Sure, some gear makes some types of photography possible, but it rarely makes it better. The right answer to this question will probably save you quite a lot of money, but also force you to take responsibility for your final photos.

In this short video, Pye Jirsa of SLR Lounge explains why the best investment in gear is never buying new gear. (ok, there is a point when that latest model does make sense, but it is usually far, far down the road).

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