“Canon is #1” boasts Canon in humble press release

Feb 9, 2024

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

“Canon is #1” boasts Canon in humble press release

Feb 9, 2024

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Canon is Number 1

Canon has issued a statement proclaiming itself the number 1 mirrorless camera brand in the USA for 2023. This is based on sales tracking data throughout the year and makes three years in a row for Canon.

“The data is clear”, says Canon about its announcement. Canon attributes its success to the Canon EOS R5 (buy here), EOS R5C (buy here), EOS R6 II (buy here), and EOS R8 (buy here), calling them a “robust rolodex of cameras”.

While Nikon still has a long way to go to catch up, Sony will be disappointed to have not clawed back enough of a share to take Canon’s crown.

Here’s the complete press release:

The Mirrorless Data is Clear: Canon is #1

MELVILLE, NY, February 8, 2024 –Canon U.S.A., Inc., a leader in digital imaging solutions is proud to announce they have solidified the #1 mirrorless camera brand position for a third year in a row in 20231 and was the #1 mirrorless camera brand in the U.S. in 20232.

Since the introduction of the EOS R system, Canon has continued its innovative product developments with cameras such as the EOS R6 Mark II, EOS R5 C, EOS R5 and EOS R8. The robust rolodex of cameras has options for the professional photographer on the sidelines of world-class sporting events, to portrait or wedding photographers looking to capture a moment of a lifetime and the family photographer who is documenting the hustle and bustle of everyday life. Canon mirrorless cameras have a place in the gear bags of any visual storyteller looking for high-quality images and video.

“The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group. “I am proud of our team for not only achieving this great success, but for also empowering our visual storytellers.”

“Canon mirrorless cameras have impacted my business’s bottom line as well as my client experience. With the advancement of technology, I’m able to concentrate more on client interaction and higher quality production. I’ve seen an enhancement in my photography, my profit and client satisfaction.” Vanessa Joy, Canon Explorer of Light and award-winning wedding and brand photographer

1 Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2021, 2022, and 2023
Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2023

Canon does cite the sources of their data, but they don’t talk about any specific sales numbers. So, we’ve really no idea which models of cameras and lenses they’re selling the most of. We don’t know how their sales stack up against the competition, either, or by how far Canon is ahead.

But, winning by an inch or a mile is still winning. It will be interesting to see if or how things change over the coming year. Nikon is starting to make a little bit of a comeback. And now that Sony has one camera with a global-shutter CMOS sensor, it won’t be long before they begin to implement them in other parts of their lineup.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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