This campaign promotes pet adoption through brilliant optical illusion photos

Apr 17, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

This campaign promotes pet adoption through brilliant optical illusion photos

Apr 17, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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We all know that photography can be a powerful tool for sending a message. A recent campaign from an animal shelter in India is a beautiful example how photography conveys a strong message and calls to action.

A series of photos created for World for All shows that there’s always room for a pet in a family, and these pictures show it in a very smart and unique way. They resemble the double meaning optical illusions; only they were made through photos, not drawings.

Photographer Amol Jadhav took photos of families and used background, shadows, and lights to create a blank space shaped like an animal. When I first saw the thumbnail of these pictures on my phone screen, I only saw a white cat, dog, and bunny. But when I opened each of them, I saw what the trick was, and the idea really blew me away.

As an animal lover and a photographer, I like both aspects of this design. I think this is an excellent way to send the message of pet adoption, and it’s a very smart way to do it. On the other hand, I also like how it was executed, and that all it took was some playing with light, background and the position of the models. And sure, a bit of Photoshop as well.

I think optical illusions with double meaning are fun, and I’ve seen a lot of those, but only as drawings or paintings. This is the first time I’ve seen them as photos, and the idea is great. And as a plus, these optical illusions send a message which is pretty clear and striking.

Photos or kittens and pups are cute and can convince you to adopt a pet, but I believe this campaign took one step beyond in creativity. Enjoy the images and keep in mind that indeed – there’s always room for more.

Credits

  • Client: World For All
  • Agency: McCann Worldgroup India, Mumbai
  • Art director: Pranav Bhide
  • Writer: Pranav Bhide
  • Photographer: Amol Jadhav
  • Retoucher: Pranav Bhide
  • Finisher: Nitin Sawant, Nagesh Mithbawkar

[via Postproduction]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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10 responses to “This campaign promotes pet adoption through brilliant optical illusion photos”

  1. Alexandre Grondin Avatar
    Alexandre Grondin

    Pet ownership is slavery.

    1. Stefan Kohler Avatar
      Stefan Kohler
    2. TheInconvenientRuth Avatar
      TheInconvenientRuth

      People say that, but I’ve never managed to get my cat to clean my house, cook for me, wash the dishes or even bring me my newspaper…

      1. Cedric Avatar
        Cedric

        I think what Alexandre Grondin probably meant is that you become your pet’s slave. That’s how I understood it :-)

    3. Alexandre Grondin Avatar
      Alexandre Grondin
    4. Rob Eves Avatar
    5. jangoloti Avatar
      jangoloti

      Right, we should have no pets. So there would be no pets. You propose to kill them at birth or just let them roam free?

      My gosh, the problem of having eyes is having to read those things…

  2. Jimmy Harris Avatar
    Jimmy Harris

    Brilliant concept! Very creative and extraordinarily well executed! It’s probably the best design I’ve seen all year!

  3. David Liang Avatar
    David Liang

    Wow…just amazing

  4. Rob Eves Avatar
    Rob Eves

    “This is the pet that will come between you and your significant other.”