Some video take a month to shoot, this video took a total of 5 seconds to shoot. All and all it is kind of a brilliant concept: Take a 1000FPS Phantom Flex 4k, mount it on a car racing at 50km/h and place 80 extras in front of it…
Oh, and make it a single take one-shot.
And make the singer lip-synced.
The movie only took 4 takes to complete, so I guess it was technically 20 seconds of shooting. Here is what it looked like:
The pre-production, on the other hand was pretty long, starting with conceptualizing the idea through detailing the shot, which stretched over 80 meters, with a 3D animation program to make sure everything was in place. Visual effect director Benoit Maffone, shows how the scene was planned (each color is roughly 8.8 meters)