This bookstore matches book covers with customers’ faces in a fun photo series

Books are awesome, and so is photography – and an indie bookstore from France found an awesome way to bring these two together. Librairie Mollat‘s staff express their creativity in a fun way and take photos of their customers paired with book covers. This technique is known from before, but the photos on Mollat’s Instagram page are among the best book-face matches I’ve seen so far. They are funny and cool, and sometimes the lines and even the tones match so well that it’s just great.

https://www.instagram.com/p/BJrhz_qhdEy/

https://www.instagram.com/p/BLFpTTFBDxE/

https://www.instagram.com/p/BJHntXEB_Vc/

https://www.instagram.com/p/BPCI3Pngax-/

https://www.instagram.com/p/BLprbC4Bevf/

https://www.instagram.com/p/BPULKCoAGtz/

https://www.instagram.com/p/BQKN6fMBP-1/

https://www.instagram.com/p/BRAdanIgPuG/

https://www.instagram.com/p/BRSRxJLA_H0/

https://www.instagram.com/p/BKhmmEShP_8/

https://www.instagram.com/p/BJ9hcA8hT4b/

https://www.instagram.com/p/BHtZQuJBbd9/

https://www.instagram.com/p/BG3So0ZHP6T/

https://www.instagram.com/p/BGlRUtdHPxP/

Mollat’s photos reminded me in a way of screenframing we featured a few days back. And although it is a technique many people have fun with, it’s not easy to make the book match the face too accurately. And some of these photos from this bookstore surely nailed it. Another thing is that I love the creative and fun way to promote the bookstore and attract new customers. After all, they’ve gained over 25k followers, so their approach can’t be wrong.

Don’t they just make you want to buy a book? Or take funny photos with the ones you already have? If you’ve already done something like this, feel free to share your photos in the comments, I’d love to see how it turned out for you.