Apple is now selling lens cleaning cloth for $19 a pop
So, the freebie that gets thrown in with even the cheapest low budget lens is now a $19 Apple accessory. Of course, Apple isn’t marketing it as a simple lens cloth. This is a “soft, nonabrasive” material for cleaning the glass and displays on your Apple devices. There’s even a “compatibility” list. Surprisingly (or not, knowing Apple folks), it’s completely sold out until late November.
It appears that the cloth is primarily designed for their Pro Display XDR with nano-texture glass (which is a $5,000 monitor), in accordance with their screen cleaning guidelines. Yes, they have screen cleaning guidelines. But if you lose it and want a replacement – or if you want to get one for your iPad, iPhone, etc. it’s going to cost you $19.
Right now, it appears that you can only buy Apple’s luxury lens cloth online through their website, and you’ll be waiting at least a month for it to show up. There’s no word on when it’ll appear in your local Apple store, but it might start popping up once the new machines start to arrive.
I think I’ll pass on this one and stick with the microfiber cloths. Here’s a 50-pack that costs less than Apple’s one cloth. If you really want to buy Apple’s, though, then head on over to the Apple website.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.