Amazon accidentally sold $12,000 lenses and other gear for $100 on Prime Day

Dunja Đuđić

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Amazon offered some pretty nifty deals on Prime Day earlier this week. But thanks to several pricing mistakes, some users were able to score deals one can only dream of. There were a few cameras, lenses and kits were sold for around $100, some retailing at a regular price of whopping $12,000!

The first “deal” is pretty neat: it included a $548 Sony Alpha a6000 with a 16-50mm lens was listed at only $94.50. A user noticed it and posted it to Slickdeals, and it only got crazier from here. Users started noticing other “deals,” or better to say mistakes, and posted them to the website. All of them listed otherwise pricey gear at slightly more or less than $100.

“Bunch of canon lenses and camera, including EOS R or RF 28-70,” one user wrote. Another added that he found a $2,500 Canon camera also marked $94. Reading through comments, it turned out that it was the Canon EOS 5D Mark IV. One user wrote that he placed an order for this camera for $101.59 after tax. “Says it should be here tomorrow,” he added. In addition to the Slickdeals users, there was also this guy who scored a $1,000 Fujifilm X100F for $102.

But the craziest deal must be this one: “I got a $13,000 lens for $94 LOL waiting for the cancellation but that’s like 99.3% off,” one lucky user wrote. After he was flooded by questions about the lens model, he added that it was the Canon EF 800mm f/5.6L IS USM. It’s currently listed at $12,000, not $13,000, but still, that was quite a discount!

Judging from the comments, the mistakes have been corrected now and all the gear is back to its regular prices. After all, even the official Amazon Prime Day deals are over. After this bunch of glitches, some lucky photographers ended up with tons of pricey gear they paid under $1,000. When the craze was over, one user wrote the comment that probably reflects the feelings of all of us who have missed these “deals:”

“After years of lurking around on this website, I made an account today just to post this very comment to state my depression of missing this deal. I will now go back to my corner and attempt to live vicariously through everyone else’s purchase wins.”

I feel you, bro.

Did you manage to score any good (official) deals on Amazon Prime Day? Or did you manage to take advantage of one of these mistakes?


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Dunja Đuđić

Dunja Đuđić

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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9 responses to “Amazon accidentally sold $12,000 lenses and other gear for $100 on Prime Day”

  1. The Spawn Avatar
    The Spawn

    Amazon earned $6 billion in just 2 days alone – I’m not sure losing $12K will dent it :>

    1. anon y mous Avatar
      anon y mous

      $12K x how many though? I’ve read reports that some folks filled their carts with those lenses.

  2. Ulric L. Wolf Avatar
    Ulric L. Wolf

    Snagged a D7500 at the…special/glitched price. On first sight, couldn’t really tell if it was a marketing thing (legit, or one with a catch), glitch/error or what… and the deals disappeared so fast, there wasn’t much time to assess/compare/test. It was pure luck, and fact that i’d first checked it on my phone, before moving to the pc that I was able to get one.

  3. Stewart Norton Avatar

    How many people actually got the goods ? I have twice purchased items wrongly priced and both times the order has just been cancelled.

    1. Monty Jay Avatar

      I got three lenses. One delivered yesterday, one arriving today, the third pushed back to 7/25 ?