Adobe’s Generative AI to corporates: Our subscription will protect against copyright infringement

Jun 8, 2023

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Adobe’s Generative AI to corporates: Our subscription will protect against copyright infringement

Jun 8, 2023

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Adobe only launched its AI model Firefly three months ago, and I feel like it’s everywhere. Well, even if it isn’t really, it might be – because Adobe has now opened its AI model to businesses. At this year’s Adobe Summit, the company presented Adobe Firefly for Enterprise. This means that companies can use Firefly not only through Photoshop and other Adobe programs, but incorporate it into their own apps, too.

[Related reading:  Adobe Firefly unveils insane AI  tools for text-to-video and audio creation]

Adobe generative AI history

Firefly started as a standalone web app, then Adobe brought it to Photoshop, Adobe Express, and even Google Bard. But the company now expands it in a way to allow you to train Firefly, so it can imitate the company’s style when it creates images and text. This way, everyone can become “a designer” so we can fire even more people from companies. I’m being sarcastic, of course.

“Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally,” said David Wadhwani, president of digital media business at Adobe. “This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly, while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.”

Much information is still under a veil of mystery. First, the price: the cost of Adobe Firefly’s Aim model for businesses isn’t clear yet. Ashley Still, senior vice president of digital media at Adobe, told The Verge that businesses can get different licenses for a set price. Still, the cost will depend on the needs and size of the business.

Generative AI copyright issues

While generative AI may look like a magic tool, it may expose businesses to legal liability, specifically copyright claims.

I guess that Adobe is considering this a major hurdle in its AI adoption models, and it is offering a legal solution. Adobe told Reuters it would offer indemnification for images created with the service. Sadly, there are not further details on how that would work yet. A copyright battle in the US can easily reach hundreds of thousands of dollars in litigation fees alone, so the details of the program are critical.

“We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers,” said Ashley Still, senior vice president of digital media at Adobe, in a Reuter’s declaration.

Pricing and availability

Also, there’s no exact launch date set for Firefly for Enterprise yet. I personally feel that there’s still a long way to go before Adobe Firefly catches up with, say, Midjourney. Not to mention that the algorithm training is a bit of a grey area. Adobe wants to wait until Firefly is out of Beta to release it to businesses and form the prices fully, so we’ll keep you updated when we learn more about it. And hopefully, the final version will be better than Beta.

On top of that, pricing is not clear yet, Mid journey charges $60 monthly for its top-tier service, and Stable Diffusion charges $150, so there is a big gamut that Adobe can go for.

[via The Verge]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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One response to “Adobe’s Generative AI to corporates: Our subscription will protect against copyright infringement”

  1. Carter Tune Avatar
    Carter Tune

    Great, another career choice bites the dust.