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A-dough-be: Adobe’s doubles profits thanks to 6.1M Creative Cloud subscribers

Dec 15, 2015 by GB Leave a Comment

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Adobe ACR 8_8

Like it or not, Adobe dragged consumers into the era of subscription-based software. And from the looks of it, it’s paying off.

Last Thursday, Adobe revealed, for the ninth quarter in a row, that the San Jose, California-based company beat out analysts’ expectations, more than doubling its net profit year over year, from $88 million to $222 million.

Fueling this increase in profits were 833,000 new Creative Cloud subscribers gained in the fourth quarter of this fiscal year alone – almost 155,000 more subscribers than expected, and roughly 65,000 each week.

Of all Creative Cloud subscribers, Adobe says 52% are paying for their complete plan, which comes in at $50 without an educational discount. The rest are buying up smaller plans or individual licenses, with Lightroom CC being the fastest growing.

Naturally, investors were impressed with the numbers, causing Adobe’s stock to jump to the highest price ever – just shy of $94 as of publishing this.

Adobe_2015_Finances_1

One way of looking at this news is to say the Adobe is pulling more money than ever from the pockets of the creative community, a fear many had when Adobe shied away from their traditional full-installation purchases.

But, when you look at the numbers, that doesn’t appear to be the case. According to ProDesignTools, Adobe has surpassed 6.1 million paid subscribers for its Creative Cloud lineup, almost half of the 12.8 million customers it had using older Creative Suite programs (which took ten years to amass, as opposed to the three and a half years its taken Creative Cloud).

The reasons for this are multi-faceted, but the biggest one that comes to mind is that the barrier to entry is lower now than ever before. No longer does a photographer, musician or cinematographer have to shell out $700 for a program upfront.

As succinctly summarized by Adobe Chief Financial Officer Mark Garrett in speaking to Reuters, ‘[Creative Cloud] is growing the most because it’s attracting new users […] hobbyists and consumers and people that would never buy the Creative products before, so it’s expanded our market opportunity.’

What are your thoughts on the numbers? Is Adobe taking more money out of your pockets? Or is the subscription-based solution attracting more users than before?

[via Reuters]

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Filed Under: news Tagged With: Adobe, Creative Cloud, Finances, Subscriptions

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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