This guy created an epic VFX-laden commercial to sell his ’96 Suzuki Vitara
May 4, 2017
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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This one of the most hilarious and amazing things I’ve seen in a while. Selling a 21 year old car is no easy task. But when you’re the VFX Supervisor at a design and animation company, like Eugene Romanovsky is, that’s not a problem. I mean, if you can build solid marketing for your clients, why not for your own ageing Suzuki Vitara?
The commercial shows Eugene’s Vitara in quite a number of familiar and far-fetched situations. You may recognise some of the scenes from various documentaries and Hollywood blockbusters. It almost makes me want to buy it. Almost.
It’s a very amusing parody and critique of many modern car commercials. Car ads today often show fantastical situations that never happen to people in the real world. This just takes things… a step further.
And I’m pretty sure I’ve seen that avalanche thing used in a real commercial. Yup, here it is!
And I can’t speak for the other one, but this particular moon landing was almost certainly faked. Either that or it’s got well over half a million miles on the clock.
While a ’96 Vitara might not actually be able to stand up to all the scenes portrayed in this commercial, the video does serve another purpose. It demonstrates just how creative the people at the company can be. It shows how good they are at their job, too.
Eugene works for Gravity, a Tel Aviv-based animation studio. I am curious how much a company like that would quote to make this commercial. Chances are, more than the value of the car.
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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4 responses to “This guy created an epic VFX-laden commercial to sell his ’96 Suzuki Vitara”
<3
He misspelled “exaust, in the video, otherwise known as, “exhaust”. :(
In a previous story
Photographer Souvid Datta admits plagiarizing the work of Mary Ellen Mark
https://www.diyphotography.net/photographer-souvid-datta-admits-plagiarizing-work-mary-ellen-mark/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Diyphotographynet+%28DIYPhotography.net+-+Photography+and+Studio+Lighting%29
and was dragged over hot coals yet this guy copies major works and it’s OK.
Hahaha what.