VSCO buys 360 camera company Rylo to make mobile video editing tools
Dec 11, 2019
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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A well-known photo editing app VSCO is acquiring Rylo, the company behind the 360˚ 5.8K camera. Under the new ownership, Rylo is about to make editing tools for mobile videos. And sadly, it seems like they won’t be making new cameras anymore.
In a press release, VSCO’s CEO Joel Flory writes:
“This acquisition not only enables us to further accelerate the delivery of innovative video editing features for our community, but reinforces how important video will be for VSCO’s growth and future.”
Flory notes that it’s clear that VSCO users want more video tools. And Rylo team will be in charge of developing them. Although the company is most well-known for its 360˚ camera, the Rylo team has also been “exclusively working on mobile video editing tools,” Flory writes. “Building high-end video editing capability on mobile is no small feat and we believe our combined technology and focus on video will help pave new innovation for video editing tools.”
Although this acquisition could be good news for VSCO users, it’s disappointing for Rylo fans. As the company told TechCrunch, they won’t be making and selling its signature 360˚ camera any longer. However, if you already own one, it’s good to know that Rylo will still honor the warranty on the cameras sold so far.
Rylo’s co-founders, Alex Karpenko and Chris Cunningham, are joining VSCO’s team to develop the new mobile video editing tools. We don’t know what they will come up with, but I guess we should wait and see what comes out of this acquisition.
[via TechCrunch]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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One response to “VSCO buys 360 camera company Rylo to make mobile video editing tools”
I enjoy my Rylo, but outside of the typical low light and audio performance not being great like most action cameras, it’s biggest downfall has been the editing tools. Great for quick clips, but if you want to make a full video with it, it is a pain. The audio is alright SOOC, not great, but in the app it is decent. When you export, the audio gets butchered and sounds like absolute garbage making it useless without another editing source for audio control. Hopefully they will do something about that, but I feel that won’t be happening.