It’s been a while since we had any news from VSCO. But now it’s back, and it wants to be your go-to app for mobile editing, inspiration, and connecting to other photographers. The company is relaunching and wants to “return to its roots.” Its aim is to support various creatives, hoping to attract the more serious ones as well.
VSCO’s paid app now finally has content-aware object removal tool
Most phone photo editing apps allow you to remove unwanted objects from your photos. VSCO has finally decided to join the party and it has introduced the new Remove tool to its app. If this is your go-to editing app, from now on, you’ll be able to remove unwanted objects without leaving the app.
Report: Pinterest might be acquiring VSCO
According to recent reports, we will witness an interesting acquisition, most likely this year. Two people familiar with the matter recently spilled the beans that Pinterest is in negotiations to buy VSCO. According to them, the discussions between the two companies are ongoing.
VSCO nailed it in recreating Kodachome film simulation
A few years ago, Kodachrome was “investigating the possibility” of bringing Kodachrome back. Sadly, the company gave it up and the legendary film never made a comeback. But hey, not all is lost: at least we now have a Kodachrome recreation from VSCO. The company went above and beyond to recreate the iconic film’s look, and they shared what it took to get there. It was a painstaking process, but photographers seem to be thrilled with the result.
VSCO cuts a third of employees due to the coronavirus impact
The current coronavirus pandemic will inevitably have a huge impact on all businesses, big or small. After GoPro, VSCO has also announced job cuts citing “overnight changes.” The company is forced to lay off 45 employees, which makes one-third of the staff.
VSCO buys 360 camera company Rylo to make mobile video editing tools
A well-known photo editing app VSCO is acquiring Rylo, the company behind the 360˚ 5.8K camera. Under the new ownership, Rylo is about to make editing tools for mobile videos. And sadly, it seems like they won’t be making new cameras anymore.
VSCO sues PicsArt over reverse engineering their photo filters
Photo editing app maker VSCO has filed a lawsuit against PicsArt, accusing the competitor of reverse engineering some of VSCO’s photo filters. In the lawsuit, VSCO claims that at least 19 filters were copied thanks to PicsArt’s employees who created VSCO accounts specifically for this purpose.
VSCO Film Presets for Desktop are being discontinued in March 2019
VSCO has announced that the much loved VSCO Film Presets for Desktop are coming to an end. The company says they’re moving completely away from the desktop to focus solely on their mobile app.
The Presets for Desktop have been rather popular over the years, although that’ll all come to an end on March 1st, 2019. VSCO hasn’t really said why they’re killing them off, except to say that they are “always moving forward” and focusing on mobile.
VSCO opens video editing for public beta
VSCO has been allowing photographers to edit their photos for a while now, and now they’re introducing a new feature. From now on, the users will be able to edit videos as well. You can apply all those stylish filters, and color grade the footage. Although, the feature is available for free only for a limited time, in the trial version.
VSCO shuts down their New York office and lays off complete staff
VSCO (Visual Supply Co) opened an office in New York in December 2015, along with the free studio. Only one year after opening, they decided to shut it down. They say the reason is an attempt to centralize the staff at the company’s office in Oakland, where they have the main headquarters.
This decision didn’t go without consequences, at least for the employees – VSCO laid off the complete staff from the New York office.
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