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Yi Technology are launching a 20MP mirrorless camera

Sep 19, 2016 by John Aldred 12 Comments

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Well, this is a bit of a surprise. Yi Technology, yup, the action camera people, have announced that they are releasing a micro four thirds mirrorless camera. They’re also bringing out two new lenses to go along with it, a 12-40mm f/3.5-5.6 and a 42.5mm f/1.8.

Called the Yi M1, the new camera is built on a 20MP Sony IMX269 sensor, features a 3″ touchscreen LCD, and has built in Wi-Fi and Bluetooth. A companion mobile app allows for instant sharing across social media.

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The two new lenses are 12-40mm f/3.5-5.6 and 42.5mm f/1.8. With the micro four thirds 2x crop factor, these produce the equivalent field of view to 24-80mm and 85mm lenses, respectively, on a full frame DSLR. 


It’s an interesting move from a relatively new and unknown company. Many new names have popped up in the last couple of years in the lens market, but not interchangeable lens cameras.

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Ok, Sigma started making cameras not too long ago, but they have a long history in the world of photography. Samsung, too have given the camera market a try briefly, but they are a major global electronics brand. For Samsung, it was an inevitable evolution. Or at least, an attempt at one.

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Stepping into a market as large as micro four thirds as a fresh face is a daunting task. There’s a lot of well established competition out there, so it will be interesting to see how the Yi M1 stacks up.

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There’s no official release date yet, but the camera will be made available in both silver and black. The camera plus either lens will set you back a mere $499. The camera with both lenses will be $699.

At the moment,there appears to be no “body only” option for those who may already have a solid stock of MFT lenses.

We’re going to have a quick play with one this week at Photokina, so keep an eye on our Facebook page for a sneak peek. We’ve also got one coming our way for review, so we’ll be sure to let you know how it handles!

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Related posts:

The New Panasonic Lumix Smartphone To Feature A Mammoth 20MP 1-Inch Sensor And Leica Glass; 4K Capable Confirmed: Nikon D5 Will Have A 20MP Sensor; Will Dual CF Slots Replace XQD? Panasonic’s GH5 to come with 20MP sensor and shoot 6K video? Zenit is launching a full-frame digital mirrorless camera in 2018

Filed Under: Gear Tagged With: Gear Announcement, Yi M1, Yi Technology

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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