Yashica camera brand teases a comeback with a trippy video

Sep 18, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Yashica camera brand teases a comeback with a trippy video

Sep 18, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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It seems that this year is the time for comebacks of the legends. Judging from the latest YouTube video and a website launch, it seems that Yashica is about to make a comeback, too. The legendary Japanese camera brand hasn’t been around for a while, but looks like we can expect a comeback after all.

YouTube video

Although for now there are no official announcements from Yashica, the video and the website indicate that they’re opening a new chapter in the company’s history. The brand started their journey in 1949, originally producing components for electronic clocks. By June 1953, they had introduced their first complete camera, the Yashimaflex. Over the years, they launched dozens of cameras, from TLRs to compact 35mm. They also introduced the world’s first electronically controlled 35mm camera that was commercially successful: the Electro 35. In 1983, Kyocera acquired Yashica and 20 years later stopped the production of Contax, Yashica, and Kyocera cameras. In 2008, Yashica’s trademark rights were sold to MF Jebsen Group based in Hong Kong.

This year, several major film and film camera brands are making a comeback. Polaroid is coming back with a rebranded OneStep camera. Zenit is turning to new technologies and developing a full frame mirrorless digital camera. Kodak is bringing back their Ektachrome film. So, it would be interesting to see another legend coming back with new products.

Yashica is still just teasing the comeback, so we are not sure what exactly they’re planning. For now, they have 2-in-1 wide angle/15X macro lens for smartphones launched, available for $368. But since this lens is just one of the gadgets/cameras the lady in the video is using, we hope there will be some more exciting news from Yashica soon.

[via The Phoblographer]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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6 responses to “Yashica camera brand teases a comeback with a trippy video”

  1. Ignasi Jacob Avatar
    Ignasi Jacob

    It seems a fake…

  2. catlett Avatar
    catlett

    I can see maybe lenses but the economics of trying to compete in the body space seems sketchy. Too much head start by lots of others and a steep technology curve to boot.

  3. Tod Heckert Avatar
    Tod Heckert

    never even heard of them before..must have been pieces of crap.

    1. Donald_W_Meyers Avatar
      Donald_W_Meyers

      Actually, they were good cameras. My first 35mm was a Yashica, and it still takes good pictures.

  4. Paul Willy Brown Avatar
    Paul Willy Brown

    very “trippy” from the 70’s?

  5. John P Avatar
    John P

    Why all the hype over this again? They just sell a clip on lens for smartphones…
    I’d welcome Yashica back, but all I see in the video is the old Yashica electro?