The truck carrying all of Sony’s gear for NAB gets stolen on the way to Vegas

Apr 18, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The truck carrying all of Sony’s gear for NAB gets stolen on the way to Vegas

Apr 18, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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There’s a report coming out of Canon Rumors at the moment that one of Sony’s trucks has been stolen. This truck apparently contains all of the equipment that was destined to appear at the NAB show in Las Vegas taking place next week. CR also report that Sony’s truck contained some equipment from other manufacturers which would be used alongside Sony’s gear at the show.

There’s been no official announcement from Sony themselves, although Sony Alpha Rumors seem to back up the story. They say they’ve received a message stating that the truck has indeed been stolen.

I can confirm the truck was indeed stolen. I’m from a partner company that’s helping scramble in getting replacement supplies. I found out this morning and actually googled to see if there was any news reports online yet. Our products were also on the truck.

This isn’t the first time Sony’s had trucks stolen. They had a couple of trucks stolen from a shipping facility in Ontario, Canada in 2010. It’s also not the first time equipment at or destined for shows has been stolen, too. Razer had two prototype laptops stolen from CES this year, too.

And it’s not just shows, either. Only last month, Midwest Photo Exchange had a break in losing hundreds of cameras and lenses. Less than a week before that, lens manufacturer Veydra were broken into and had over 200 lenses stolen. Rental company LensProToGo had around $600K in equipment stolen in 2015, too.

As mentioned, there’s still been no official statement from Sony, yet. But we’ll be sure to update this post when there is.

Update April 18th: Sony Alpha Rumors are reporting an update after receiving a message from an anonymous source.

I work for contracting company. I can confirm that the equipment was stolen. Sony is going to replace it on time. Wont admit publicly to the theft to avoid distraction from new product launch.

So, while the theft still sucks, Sony seem confident that they’ll be able to replace the missing gear in time for NAB. It also confirms that there is indeed a new product to be launched. But NAB isn’t just for photographers, so it may not be the announcement that many may be hoping for.

[via Canon Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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3 responses to “The truck carrying all of Sony’s gear for NAB gets stolen on the way to Vegas”

  1. Nikko Avatar
    Nikko

    … it’s obvious that Canikon conspired to slap Sony down a notch after their ‘not so truthful’ press release last week…

    1. Steve fortimos Avatar
      Steve fortimos

      To write this kind of comments, i think you are a Canikon ! :-)