This “sh**ty” promotional campaign remade the poop emoji in 50 different ways
As a creative, you can think of plenty interesting ways to promote your work, and Toronto-based photographer and visual artist Justin Poulsen has gone a pretty wacky route. In this short video, he recreated everyone’s favorite “poop emoji” in fifty different ways. He created all the scenes in camera and made a fun and unusual video.
The famous poop emoji has been around for a decade. To celebrate its 10th birthday, Justin teamed up with Rethink to and recreated everyone’s favorite emoji in 50 different ways. But of course, it’s not just a celebration of an emoji’s anniversary. It would be quite strange, wouldn’t it? Justin also did it to show off his craft, which includes photography but extends far beyond.
“I do a lot of different sh*t, so why not actually make a lot of different sh*t to prove it? The 10th anniversary of the poop emoji was the perfect opportunity.”
Justin made everything from scratch: built his own props, filmed and photographed everything, and created all the scenes in-camera, rather than using Photoshop. As a result, he made a video that not only shows his skill, but it’s also fun to watch. And it’s not sh**ty at all!
I guess this video is proof that you can find inspiration wherever you look if you’re creative. Even if the idea seems crappy at first. ; ) Take a look at some photos below and make sure to watch the video. Visit Justin’s website and Instagram for more of his work, and also give thumbs up to his “realistic thumb drive” project.
[Poo-moji | Justin Poulsen]
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.